New SEO company offers competitor benchmarking in complimentary SEO report

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Ready Steady Go SEO reports how companies can discover realistic and achievable SEO goals from their competitors working in their niche

Recently launched Birmingham SEO services company, Ready Steady Go SEO, has introduced an original way of providing value to a prospect long before they sign up to use their services. As part of a no-obligation website audit they generate an SEO report that focuses on technical, local and organic SEO factors including existing keyword rankings and backlink and social media profiles. However, what makes them different is that they undertake this analysis not just for a prospect's website but also for three competitors of the prospect's choosing.

Ready Steady Go SEO’s founder Guy Willett explains, “This is a of more of an intensive analysis than I’ve seen from any other SEO agency. However, the additional effort rewards both the prospect and us. The prospect gets a more accurate understanding of the marketplace they are operating in than just applying vague general metrics. In addition, they gain valuable insights into competitor keywords and backlinks that may able to be exploited. At the same time, we get a good understanding of whether we can add value to the client’s existing online presence. In the cases where we can assist, then the report serves as a great foundation to judge future progress as well as a catalyst for future activities.”

The company’s underlying ethos is one of transparency; not just about results but also the activities that are being undertaken. “After all, it’s your digital reputation and online existence that’s at steak,” explains Willett. “Obtaining great results now at the cost of your future online presence is obviously folly. Yet when I speak to numerous companies they can’t actually tell me what previous SEO companies did for them.” Instead, Ready Steady Go SEO works on a project by project basis rather than on a retainer where they agree on the objective and outline of work undertaken. “This way the client can judge my company on the results of each project and use us as much or as little as they choose to. It also means that my company is constantly striving to impress the client and win future work that can’t be complacently thought of as already won,” adds Willett.

Willett’s background isn’t that of your traditional SEO consultant. He has over 10 years in digital marketing but as a client that dealt with SEO agencies. He has found his less conventional approach has already meant gaining work beyond his expectations. “My original plan was to work in my own region but this has radically changed and I’ve now started to gain international work. I think the reason for the interest has been that many companies are tired of just giving money each month to an SEO company with little understanding of the work being undertaken or the results being generated.”

To obtain a free website audit and SEO report use the contact details below.

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Guy Willett
since: 10/2016
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