The NPD Group Expands Retail Tracking Service for Watches

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Global information company The NPD Group has expanded its Retail Tracking Service to deliver the most comprehensive view of the U.S. watch market available.

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“The watch market is faced with a new set of challenges in today’s rapidly changing retail environment, but there are pockets of opportunity,” said Lori Monaco, President of U.S. Fashion Footwear, Accessories, Luxury Watches & Jewelry, The NPD Group.

Global information company The NPD Group has expanded its Retail Tracking Service to deliver the most comprehensive view of the U.S. watch market available. NPD’s data on watches now provides insight into hundreds of brands and tens of thousands of models including smart watches, ranging from ‘main street’ to luxury.

The newly expanded watch information consists of retail sales information from NPD’s participating retailers in key channels of distribution including jewelry chains, national chains, mass merchants, department stores, and independent jewelers. Brand, model and a wide range of product attributes are available. This includes band and dial color, gender, price, case shape, size and diamond presence. Features like display size, GPS enabled, and operating system are just a few of those available for smart watches.

“The watch market is faced with a new set of challenges in today’s rapidly changing retail environment, but there are pockets of opportunity,” said Lori Monaco, President of U.S. Fashion Footwear, Accessories, Luxury Watches & Jewelry, The NPD Group. “NPD’s expanded retail tracking service is a critical component for our clients to understanding market performance, identifying risk, and driving success in the watch marketplace.”

The expansion of the watch information is a complement to NPD’s existing portfolio of fashion accessory and jewelry consumer insights.

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Janine Marshall
The NPD Group
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