Sacramento River Cats Take Full Control of Their Radio Broadcast with Skyview Networks’ AdView Inventory Management Software

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AdView to provide River Cats turnkey management of all franchise inventory in one web-based application

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We see tremendous value in the control that AdView brings to our franchise in play-by-play and we are eager to see how this innovative software will help us grow in the world of sports broadcasting.

The Sacramento River Cats, San Francisco Giants’ Triple-A affiliate, and Skyview Networks, a leading broadcast technology solutions company, announced today their multi-year partnership for AdView Inventory Management software. For the River Cats, the value in AdView lies in the absolute control it provides for scheduling advertisers, which is tailored to manage and monetize the unpredictable game interruptions of play-by-play sports. With the capability to manage their broadcast, the River Cats benefit from scheduling flexibility and faster affidavit turnaround to sponsors.

“We are pleased to have this opportunity to partner with Skyview Networks,” said Chip Maxson, General Manager, Sacramento River Cats. “We see tremendous value in the control that AdView brings to our franchise in play-by-play and we are eager to see how this innovative software will help us grow in the world of sports broadcasting.”

The AdView system was developed specifically for sports franchises to make inventory accessible and easier to manage in-house. Clients have access to advertiser contracts, logs and reports from any internet-enabled device. Built to manage all forms of inventory, it tracks broadcast, print, signage and digital. This provides the traffic manager and front office a panoramic view into the inventory sellout and revenue in one consolidated system.

“We are thrilled to partner with the Sacramento River Cats and believe that AdView will provide the tools needed to efficiently manage and monetize their inventory,” said Sam Zelasko, Director, Business Development of Skyview Networks. “Our biggest focus is to deliver high-quality products to our clients for all of their unique needs, and we look forward to providing the River Cats with solutions that will continue to build on this relationship for years to come.”

For more information on Skyview Networks and its full package of broadcast solutions, please visit skyviewnetworks.com.

About Sacramento River Cats
The Sacramento River Cats are the Triple-A affiliate of the three-time World Champion San Francisco Giants. The team plays at Raley Field in West Sacramento, consistently voted one of the top ballparks in America. River Cats Season Tickets, Mini-Plans, and Flex Plans can be purchased for the 2017 season by calling the River Cats Ticket Hotline at (916) 371-HITS (4487). For more information about the River Cats, visit rivercats.com. For information on other events at Raley Field, visit raleyfield.com.

About Skyview Networks
Skyview Networks is a broadcast technology and national sales solutions company that provides services to ABC Radio, 100+ professional and collegiate sports organizations and two state news networks. Founded in 1995, Skyview is based in Scottsdale, Arizona and serves as a national full-service provider to advertisers, syndicators and broadcast networks. Skyview’s services include satellite distribution, full network automation, affiliate relations, inventory management systems and national audio sales with advertising solutions for radio, television, print, signage and web. For more information, visit skyviewnetworks.com.

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Renee Smith
@SkyviewNetworks
since: 11/2010
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