Stratford, CT (PRWEB) June 08, 2017
Glean.info, a leading media monitoring and measurement firm based in Stratford, CT., has published its 2017 Ultimate Guide to Media Measurement for PR & Marketing.
The free handbook contains 61 pages and 26 articles with advice from leading experts on proving and improving the value of PR and marketing through media metrics and analytics. It also analyzes top media intelligence trends and provides tips on effective and cost-efficient social media monitoring & measurement. Professionals in PR, marketing, competitive intelligence and other sectors can obtain the free, comprehensive resource by visiting the Glean.info website.
"Demonstrating the contribution of PR and marketing to the corporate bottom line is a major challenge," said William Comcowich, founder and acting CEO of Glean.info. " Learning to implement best practices in media analytics will help PR and marketing professionals improve their communications campaigns and gain more influence within the organization."
Practical Techniques for Media Intelligence
The Glean.info handbook offers many insights on practical techniques for social media listening and analytics. "Social media monitoring and measurement has become imperative for companies and no-for-profit organizations including colleges and hospitals," Comcowich said. "But many are unsure of how to adapt social media analytics to their needs and how to uncover actionable insights. The handbook answers many of those questions."
While PR agencies and corporate departments have long monitored the media for brand mentions, other departments now gain substantial benefits from social media measurement including customer service, product development, and product management.
Contents of Media Analytics Guide
Some of the articles in the handbook include:
Key features for a media monitoring dashboard,
How to avoid the most common social media measurement errors,
Shortcomings of Google Analytics for measuring PR,
Why advertising equivalency values (AVEs) persist as a PR metric and alternatives to AVEs,
How social media listening can augment and even replace traditional market research methods,
Methods to select the best metrics,
How nonprofits can better use media monitoring and measurement,
Best metrics for measuring video marketing,
How to select the best chart to visualize data,
Measuring the ROI of trade shows,
How to measure the value of press releases,
Untapped benefits of media monitoring for competitive intelligence,
How to select the best media monitoring and measurement firm for your needs,
Questions to ask when considering automated sentiment analysis.
The link to download the free media measurement and analytics guide is:
Founded in 1999 as CyberAlert, Inc., Glean.info was one of the first media monitoring and measurement services to collect media mentions from online news sources. The Company has since served the media analytics needs of thousands of corporations and not-for-profit organizations.
The Company recently rebranded itself as Glean.info, upgraded its social media monitoring and measurement services, and introduced an innovative, integrated, full-featured measurement dashboard to meet the needs of both multinational companies and smaller organizations. Glean.info offers a free two-week trial.