Austin & Williams Wins Seven Times Over at 34th Annual Healthcare Advertising Awards

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Campaign for PM Pediatrics Wins Gold, Silver, Bronze in Multiple Categories

Rick Chiorando

Rick Chiorando, CEO of Austin & Williams and creative force behind the award-winning PM Pediatrics campaign

Our campaign challenge was to clearly—and quickly—demonstrate that PM Pediatrics truly is the only choice for pediatric urgent care delivered by highly trained specialists in an age-appropriate setting.

Leading advertising, branding and digital marketing agency Austin & Williams announced today it won seven accolades for its work for PM Pediatrics, the nation’s largest provider of specialized pediatric urgent care, in the 34th Annual Healthcare Advertising Awards (HAA), sponsored by Healthcare Marketing Report.

Austin & Williams received gold medals in the Digital Marketing Program and Outdoor categories; a silver medal in the Television Advertising Series category; bronze medals in the Integrated Marketing Campaign and Total Advertising with TV categories; and a certificate of merit in the Website Category, for its “Fear/Fact” campaign. A&W also won a bronze medal in the Logo category for “Treated 1,000,000 Patients.”

Focused on the specialized pediatric urgent care provided to those patients, the “Fear/Fact” campaign differentiates PM Pediatrics from its general urgent care competitors through a series of message pairings that connect parents’ real-life fears to PM Pediatrics’ competitive benefits including its physicians’ in-depth pediatric emergency training, child-friendly offices and technology, as well as shorter wait times.

“We partnered with Austin & Williams to tell the story our patients and families already know: That a trip to PM Pediatrics provides unparalleled specialized pediatrics expertise in a comforting environment tailored for children and young adults,” said Dr. Christina Johns, senior medical advisor and senior director, marketing strategy for PM Pediatrics. “We are thrilled that A&W was able to further our trusted message in a campaign that has made a true impact on our practice—and our patients.”

Named one of the nation’s fastest-growing private companies by Inc. magazine for the past six years, PM Pediatrics is a long-time A&W client that continues its impressive growth, with several new locations set to open this year throughout the Northeast.

“The urgent care marketplace is an increasingly crowded one and parents have more options than ever before,” explained Rick Chiorando, CEO and chief creative officer for Austin & Williams. “Our campaign challenge was to clearly—and quickly—demonstrate that PM Pediatrics truly is the only choice for pediatric urgent care delivered by highly trained specialists in an age-appropriate setting. We’re proud that our ability to bring that message home creatively has been recognized by Healthcare Marketing Report.”

The award-winning “Fear/Fact” campaign can be viewed here.

About the Healthcare Advertising Awards
The Healthcare Advertising Awards is the oldest, largest and most widely respected competition of its kind. The awards are sponsored by Healthcare Marketing Report, the leading publication covering all aspects of healthcare marketing, advertising and strategic business development. A national panel of judges reviewed every entry for execution, creativity, quality, consumer appeal and overall breakthrough advertising content. This year, nearly 4,000 entries were received, making it not only the largest healthcare advertising awards competition, but also one of the ten largest advertising awards regardless of industry. A complete list of the winners is available here.

About Austin & Williams
Austin & Williams is a full-service marketing, digital and public relations firm, creating ideas that inspire action for clients in the healthcare, higher education, financial services and professional services industries. Certified as a Women Business Enterprise (WBE) by the state of New York, the Long Island-based firm was founded in 1992 and was named one of the 100 fastest-growing agencies in the nation.

About PM Pediatrics
Established in 2005, PM Pediatrics (http://www.pmpediatrics.com) is the nation’s largest provider of specialized pediatric urgent care with 21 locations in New York, New Jersey and Maryland and over 1,300,000 visits to date. Each location is staffed by pediatric emergency specialists trained in treating newborn through college-age patients in urgent situations and features a unique office environment tailored for pediatric patients. PM Pediatrics’ specialists treat a broad array of illness and injuries including asthma, fever, infections, dehydration, fractures, wounds requiring stitches and more. The company’s mission is to provide outstanding clinical care with a focus on minimizing pain and unnecessary tests. PM Pediatrics accepts most insurance and features short wait times and convenient hours, 365 days a year.

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