TruSelf Organics Rebrands with a Fresh New Look, Introduces New Products to its Mindful Skin & Hair Care Collection

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Now featuring new packaging and new product offerings, TruSelf Organics satisfies natural skincare and haircare needs for everyday people interested in a healthy, organic and cruelty-free lifestyle.

TruSelf Organics, a collection carefully crafted with organic and cruelty-free certified ingredients for clean, sensible, and affordable everyday skin and hair care, is getting its own makeover. The brand refresh, which includes a new look and a product line expansion, will better reflect its mission of making natural, effective skin and hair care accessible to everyone.

“This is a truly exciting time for TruSelf Organics as we continue to evolve as a line uniting pure ingredients with results-oriented skin and hair care solutions, while also inspiring inner beauty, confidence, and an awareness about the ingredients we put on our body,” said brand owner Ann Bongiorno, who purchased the company with her husband Mark from its original owners in 2016.

TruSelf Organics products will now be packaged with a fresh, clean design, featuring recyclable, transparent packaging with revamped labels in bright colors. Packaging will also include Leaping Bunny Certification. Products with the new look will roll out in phases, including:

  •     Detoxifying Mask, a DIY mask formulated with a proprietary clay blend of pure calcium bentonite clay, white kaolin clay, rose kaolin clay, moroccan red clay, dead sea clay, and moroccan rhassoul clay, along with epsom salt and white willow bark extract to detoxify, minimize pores, fight acne, and reduce hyperpigmentation and signs of aging; $19 2oz/$29 4oz, available now.
  •     Bamboo Utensil Set, the ultimate mask-mixing tool set, which includes a mixing bowl, measuring spoon and applicator brush made from eco-friendly bamboo; $13, available now.
  •     Clear Skin Foaming Cleanser, a multi-tasking face wash formulated with blemish-fighting tea tree oil and organic coconut oil to keep all skin types conditioned and nourished; $16 available June 20, 2017.
  •     Herbal Infused Moisturizer (oily skin), an oil-free formulation infused with organic lavender essential oil and a unique blend of herbal infusions including aloe vera leaf juice, dandelion, and many other amazing skin nutrients and antioxidants, and Ocean Mineral Moisturizer (dry/combo skin), a lightweight moisturizing formulation made with a complex of 21 different minerals, green tea, shea butter, and organic aloe to hydrate and nourish skin; $19 each, available late July 2017.
  •     Raw Honey Lip Gloss, a moisture-locking lip treatment that gives a sweet, silky shine with locally sourced raw honey and beeswax and other organic healing oils including castor, sweet almond and grapefruit; $11 available Fall 2017.
  •     Restorative Shampoo and Conditioner will also be repackaged and have been improved with enhanced nourishing, frizz-fighting formulations; launching late 2017/2018.

This June, TruSelf Organics also debuted a brand-new product:

  •     Blemish Remedy, a powerful spot treatment for all skin-types formulated with organic aloe leaf juice, dragon's blood extract, sugarcane, and tea tree oil to diminish blemishes without over-drying, rejuvenate damaged skin, soothe redness and skin irritation, and control oil production; $15 available now.

TruSelf Organics products are formulated with a combination of high-quality, natural, and organic ingredients, and are “bad-stuff-free” - no parabens, no petroleum, no sodium lauryl sulfate, no phthalates, and no artificial dyes or synthetic fragrances. TruSelf Organics is Leaping Bunny Certified, and is committed to upholding its promise to not conduct animal testing on any finished products, ingredients, or formulations.

For more information on TruSelf Organics, please visit

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TruSelf Organics, an organic and cruelty-free skincare company, believes that everyone should have access to clean, natural products for healthy, clear skin, that don't cost more than they should. The line includes cleansers, moisturizers, masks, soaps, and other skin care solutions, as well as a hair care and bamboo accessories. Products are carefully formulated with a proprietary blend of natural, organic, and vegan ingredients, and are Leaping Bunny certified.

Originally launched in 2013 and now under the ownership of husband and wife team Mark and Ann Bongiorno, TruSelf Organics is headquartered in Northern Michigan and retails across the U.S. and globally through its webshop. Visit for more information, or connect with the brand on Instagram (@TruSelfOrganics) and FaceBook (TruSelf Organics LLC).

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GG Benitez
GG Benitez & Associates Public Relations
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