Reduce cart abandonment and increase conversion rates with intelligent marketing automations

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Engaging with new subscribers or re-engaging with existing customers can be one of the most cost-efficient tactics for company growth and optimal marketing ROI, according to Moosend. Automations are a reliable and efficient mechanism working for any business around the clock.

Businesses don't have to feel hopeless about losing revenue and doing unnecessary manual work.

In our fast-paced societies, much as our phone apps and email inboxes increase our availability and performance, they also shorten our attention span, often distracting us from completing projects.

Lastest research reveals that ecommerce is certainly affected, with cart abandonment rates alone standing at a staggering 74.3% (Source: emarketer.com, Q1 2016). Email marketing with automations comes to the rescue.

Who are marketing automations for?
Automations are a reliable and efficient mechanism working for any business around the clock. Actions are triggered by an event, like cart abandonment or a new signup to a subscriber list. Ecommerce, for example, relies on automations to execute recurring actions, like sending email reminders to people who leave goods in their cart.

“Marketing automations coupled with website tracking create a powerful tool that enables business owners and marketers to do a better job with customer conversion. Businesses don't have to feel hopeless about losing revenue and doing unnecessary manual work; now they can leverage their website visitor data and transform it into meaningful actions.” Moosend’s Co-founder, Panos Melissaropoulos, stated.

Barilliance, the ecommerce website personalization provider, found that if the first triggered email within an hour after shoppers abandoned their cart, it yielded an average conversion rate of 20.3%. In contrast, if the first triggered email was sent after 24 hours, only 12.2% of recipients converted, based on their latest (August 2016) data.

Moreover, according to Experian Cross-Channel Marketing’s most recent (Q3 2016) Email Benchmark Report, customers who received multiple abandoned-shopping-cart emails were 2.4 times more likely to complete a transaction than customers who received only one.

When using marketing automations, businesses in any industry free up man hours previously devoted to tedious tasks, so they can focus on more important projects. To address universal pain points, such as cart abandonment, or the challenge of a user-friendly onboarding process, Moosend has created a set of standardized but fully customizable workflow templates, called “recipes”. This collection of commonplace workflows can be further tailored to fulfill any individual business goal.

Furthermore, one can find website tracking features on sophisticated email marketing and automation platforms, like Moosend. Behavioral tracking helps marketers deploy segmentation and personalization tactics to build effective customer journeys. Website tracking allows marketers to build massively customized workflows - ones that move prospects through the sales funnel while providing each prospect with personalized content.

Moosend is giving access to an indispensable feature: Customized real-time content based on the user’s behavior. Moosend’s advanced tracking code can be embedded in any website, eshop or blog to track visitor behavior. A plugin is already available for WooCommerce and Zen Cart. Soon, the company will be releasing additional integration plugins for the most popular ecommerce platforms namely Shopify, BigCommerce, OpenCart, Magento and Prestashop. To be notified when the new plugins are released, as well as receive smart email marketing tips, subscribe to the company newsletter here https://goo.gl/B0dC11.

Setting the bar higher
Engaging with new subscribers or re-engaging with existing customers can be one of the most cost-efficient tactics for company growth and optimal marketing ROI. With Moosend’s automations, any business from SME’s to Fortune 500 companies can get the most value out of their advertising spend, since they can now easily engage with their audience in a more intuitive way.

With consistent releases of groundbreaking features, Moosend aims to solidify its reputation as one of the most progressive platforms on the market. While marketing automations are a must-have for any online business, Moosend’s Customer Support is still a primary strength for the company.

Want to give it a test drive?
Marketers who wish to sign up for a free trial can do so by visiting Moosend.com or clicking here https://goo.gl/B0dC11.

About Moosend
Moosend is a powerful email marketing platform with world-class features, state-of-the-art automations and an award-winning user interface. From fledgling startups to Fortune 500 companies, thousands of businesses around the globe use Moosend to engage their email subscribers and grow their businesses.

Moosend is headquartered in the UK and can be reached at +44 203-5146-877 and +1 (415) 854-8855, as well as Moosend.com (https://goo.gl/B0dC11). Moosend can also be reached at facebook.com/moosend and twitter.com/moosend.

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Panagiotis Melissaropoulos
Moosend
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since: 07/2011
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