Acclaimed Lecturer Dr. Mehrad Nazari's Debut Book, Enlightened Negotiation, Wins Multiple National and International Awards

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Dr. Mehrad Nazari, PhD, MBA, author of Enlightened Negotiation: 8 Universal Laws to Connect, Create, and Prosper (Select Books, New York, June 2016) has been receiving praise on the international and national levels. Enlightened Negotiation is a guide to real-world, mindful negotiation practices drawing on universal principles and is changing the old paradigm of win/lose negotiations.

Dr. Nazari's positive theory rooted in a human desire to co-create is certainly refreshing in a world filled with competition-based business practices.

As of June 13, 2017, Enlightened Negotiation is the winner of four prestigious book awards. His insightful work has recently been distinguished as the winner of the Eric Hoffer Award under the category of Business for outstanding advancements in business techniques. In addition, Enlightened Negotiation snagged the Eric Hoffer First Horizon Award for an outstanding work by a debut author and was a finalist for the Montaigne Medal for challenging the outdated paradigms of negotiation. The Eric Hoffer Award honors the memory of the great American philosopher Eric Hoffer by highlighting salient writing, as well as the independent spirit of small publishers. Since its inception, the Hoffer has become one of the largest international book awards for small, academic, and independent presses.

Dr. Nazari's mindful focus has not only brought him praise from one international source however, but also from the Axiom Business Book Awards, earning him a bronze medal for Business Ethics. The Axiom Business Book Awards are intended to bring increased recognition to exemplary business books that inspire and help improve careers and businesses.

Enlightened Negotiation is the culmination of Dr. Nazari’s quest over three decades. The book is an interdisciplinary approach that draws insight from different schools of thoughts including integrative negotiation, emotional intelligence, mindfulness, neuroscience, behavioral science and embraces certain spiritual principles that are revealed by many wisdom traditions to transcend the myopic vision of scarcity and combativeness and tap into the innate desire of human spirit to abundance and collaboration. Dr. Nazari's positive theory rooted in a human desire to co-create is certainly refreshing in a world filled with competition-based business practices.


“Enlightened Negotiation is a must-read for anyone who wants to be a true collaborator.” -Ken Blanchard, Coauthor of The New One Minute Manager ® and Collaboration Begins with You

“Enlightened Negotiation is a new, practical, and illuminating method for conscious negotiations and sustainable relationships. Dr. Nazari provides structured negotiation skills that you can implement immediately. His unique and diverse background makes him the most qualified to present this integrated approach. This book is destined to become a classic in its field.” - John Mackey, Co-Founder and Co-CEO, Whole Foods Market

“Enlightened Negotiation prepares you to negotiate by using astute observational skills, situational awareness, and advanced planning techniques. This book gives you exactly what you need to succeed in negotiating the big game of life!” - Philip and Gayle Tauber, Founders, Kashi Company


It is Dr. Nazari’s passion to show others how to engage and energize all stakeholders in their interactions in order to achieve their higher purpose. He has spent decades helping thousands of people around the world elevate their personal and professional interactions by enhancing their negotiation skills. As a consultant, teacher, facilitator, speaker and author, Dr. Nazari has worked with executives from Sony, Intel, eBay, Wells Fargo, IDEA, Johnson & Johnson, Kashi, FlorExpo, Kendal Floral Supply and, Coldwell Banker. He has lectured at UC Berkley, United States International University, Presidio Graduate College, San Diego County Bar Association, Esalen Institute, and Rancho La Puerta.

Dr. Nazari was awarded a PhD in Leadership and Human Behavior (dissertation on Integrative Negotiation), and is the author of the newly released book Enlightened Negotiation: 8 Universal Laws to Connect, Create and Prosper (SelectBooks, New York, June 2016). He spent a decade as a professor of International business negotiation at US International University in San Diego, California, is the founder and CEO for three decades of California Real Estate Services (an award wining real estate investment firm in San Diego), and the co-founder of Raja Yoga Institute.

Dr. Nazari is a frequent monastic guest of India’s noted Himalayan Tradition ashram, Sadhaka Grama, and the Rinzai Zen monastery, Mt. Baldy Zen Center, in California. He has studied with some of the most revered spiritual masters of our time, including the American Walt Baptiste, Swami Veda Bharati of India, and Kyozen Joshu Roshi of Japan.

He currently serves on the Advisory Board for Mission America, helping veterans in transition to the civilian life. Dr. Nazari is also on the Board for Conscious Capitalism San Diego, whose mission is to activate the potential of conscious businesses through education, mentorship, business community engagement and modeling conscious business practices.

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Haley Schaefer
Enlightened Negotiation
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