National Non-profit Selects Crafter CMS to Create Next-Generation Digital Experiences

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Modern web content management solution supports seamless, multi-device user experience and personalization for digital marketing website.

Crafter Software, an award-winning provider of Web content management system software that drives high-performance, personalized digital experiences, announced today that a national non-profit company selected Crafter CMS as its digital experience solution to reinforce and grow its presence online. Crafter's new client selected a SaaS subscription to Crafter Cloud for the development of its corporate digital marketing site to radically improve its lead generation and global outreach efforts.

Crafter CMS will enhance the online experience for the company's services, offering an improved and personalized experience localized to certain regions. Website visitors will be able to access digital content across different environments and have a seamless omni-channel delivery experience aligning the company's messaging, goals, objectives, and design across channels and devices. As a result, the non-profit will strengthen its reputation and brand awareness in targeted areas. The company's goal is to accelerate donor acquisition in addition to enhancing its ability to up-sell and cross-sell.

"We are excited that Crafter's SaaS-based platform solution supports the client's precise need to effectively build brand equity in a demonstrable way," said Russ Danner, Vice President of Products for Crafter Software. "Crafter Cloud is not only highly scalable allowing clients to increase their digital reach globally, but also enables clients to create unique brand experiences," Russ added.

About Crafter Software

Crafter Software enables the creation of rich and engaging websites, mobile applications, and multi-channel digital experiences. Available both in the cloud and on-premise, Crafter Software’s solutions are based on the award-winning Crafter CMS open source project, which was built from the ground up as a modern platform for creating more relevant Web and mobile experiences through targeted delivery of personalized content. Serving as the lynchpin between enterprise systems and end users, Crafter’s solutions enable marketing, sales and support teams to author and manage content while harvesting analytics and data-driven insights to deliver engaging experiences across all digital channels - the Web, mobile, social, virtual reality, and more. Learn more at http://craftersoftware.com and http://craftercloud.io.

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Amanda Tevis

Caitlin Hunt
Schwartz MSL
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