North America’s Largest Mall Partners with EML for Gift Card Program

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EML is pleased to announce it has launched a new and improved gift card program for West Edmonton Mall (WEM) – the largest shopping mall in North America.

EML's gift card solution is being launched to help WEM achieve two goals: Grow sales and capture 100% of gift card spend.

Located in Alberta, Canada, WEM is home to approximately 800 merchants, spans 5.3 million square feet, and attracts 31 million visitors per year from around the globe. WEM is an entertainment destination that includes an indoor amusement park, the world’s largest indoor wave pool, an underground aquarium, a casino, and a hockey rink.

“Shopping malls are evolving rapidly in today’s omnichannel retail environment. Entertainment, dining and nightlife have become essential components of a vibrant shopping experience,” says Eric Mettemeyer, CEO of EML North America.

"EML's gift card solution is being launched to help WEM achieve two goals: Grow sales and capture 100% of gift card spend," adds Mettemeyer. These goals are set to be achieved with the help of EML’s innovative features:

1. Upgrading from a network-branded card to a private-label card that drives spend to WEM merchants, increases foot traffic and boosts sales
2. E-commerce capabilities provide a means for 24/7 online sales and improves the guest experience
3. Bulk activation technology facilitates the fulfillment of five- and six-figure corporate gift card purchases
4. Cards and software are integrated with WEM merchants’ existing POS systems, enabling a fast, cost-effective implementation

The new gift card program launched this month.

About EML's Shopping Mall Focus
EML was founded in 2003 to develop a gift card product that would allow shopping malls to retain all spend at retailers within or adjacent to the mall. Today, as the world’s leading provider of shopping mall gift card programs, EML continues to pioneer ways for shopping malls and other industries around the globe to grow sales and consumer loyalty through a wide range of payment technology programs.

About EML
EML Payments Limited, Store Financial UK, Store Financial Canada and Store Financial USA have come together under one exciting new brand: EML. With payment solutions from EML, you will be empowered with more control, transparency and flexibility over your payment processes. Whether you serve businesses or consumers, EML makes your payment process more efficient and secure from start to finish, while helping you improve customer service and increase brand loyalty. Our portfolio offers innovative payment technology solutions for payouts, gifts, incentives and rewards, and supplier payments. We issue mobile, virtual and physical card solutions to some of the largest corporate brands around the world, process billions of dollars in payments each year, and manage more than 850 programs across North America, Europe and Australia. Learn more at

About West Edmonton Mall
West Edmonton Mall, located in Edmonton, Alberta, Canada, is the largest shopping mall in North America and the tenth largest in the world. West Edmonton Mall is home to nine unique and thrilling attractions, including Galaxyland, the world’s largest indoor amusement park, and World Waterpark, Canada’s largest indoor wave pool. Those attractions in addition to over 800 retailers, two hotels, a 13-screen movie theatre, 100 dining venues, four sea lions and 31 million visitors a year, make West Edmonton Mall Alberta’s premier destination for shopping, entertainment and travel. Visit for more information.

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Michelle Young
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