Mediaplanet Partners Up with Immucor for Transplants Campaign

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Immucor helps lead the way for both transplant surgeons and patients needing organs desperately.

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Immucor's HLA typing solutions and antibody detection platforms tackle these factors and deliver needed confidence to the transplant team and the patient.

Mediaplanet today announces the launch of this June’s issue of “Transplants.” This cross-platform campaign raises awareness regarding organ transplantation while encouraging readers to sign up as an organ and/or whole-body donor for the 123,000 people in the United States who are currently waiting for a lifesaving organ transplant. Patients in need of a living saving organ must find a compatible match and getting the right testing is essential to ensuring the best results.

Michael G. Spigarelli, MD, Ph.D., vice president of medical affairs for global transfusion and transplantation diagnostics at Immucor says there are several factors to consider when it comes to donor-recipient compatibility. They may include blood type, the level of antibodies in the recipient’s blood, a donor-recipient crossmatch and the number of human leukocyte antigens (HLA) in common between the donor and the recipient. Immucor’s HLA typing solutions and antibody detection platforms tackle these factors and deliver needed confidence to the transplant team and the patient.

The print component of “Transplants” is distributed within today’s edition of USA Today in New York, Los Angeles, Chicago, Houston, and Washington DC/Baltimore markets, with a circulation of approximately 250,000 copies and an estimated readership of 750,000. The digital component is distributed nationally, through a vast social media strategy, and across a network of top news sites and partner outlets. To explore the digital version of the campaign, click here.
About Mediaplanet 

Mediaplanet is the leading independent publisher of content marketing campaigns covering a variety of topics and industries such as Health, Education, Lifestyle, Business and Technology, and Corporate Social Responsibility. We turn consumer interest into action by providing readers with motivational editorial, pairing it with relevant advertisers and distributing it within top newspapers and online platforms around the world. Please visit http://www.mediaplanet.com for more on who we are and what we do.

Press Contact:
Sarah Wasser
sarah.wasser(at)mediaplanet.com
(646) 979-2831

About Immucor
Immucor is a leading provider of transfusion and transplantation diagnostic products worldwide. Their new corporate identity illustrates the right match of donors with patients in need of blood or an organ as well as Immucor’s partnership with healthcare organizations in need of innovation and productivity.

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Donna Nuriel
Mediaplanet
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