Charlotte, NC (PRWEB) June 30, 2017
Just before Memorial Day weekend 2017, the Westport design team met at Wilson Farms in Georgia to start shooting the Fall 2017 catalog. https://www.westportbigandtall.com/blog/Fall-Catalog-Shoot.aspx
Situated on a charming plot of land in the center of the state’s horse country, the 30-acre estate is replete with rolling hills, sprawling pastures, and a scattering of the state of Georgia’s most beautiful deciduous trees and shrubbery. There’s a fenced off, clear water pond with a fountain in the center that’s looped by a rustic gravel road, and lined with Old World-style lampposts. Horses of all breeds and colors roam the various training and jumping courses, and poke their curious heads out of stable windows as you pass by. Looking out onto the pond is a large stone and brick villa, with a spacious stone patio and neat, European-inspired landscaping. It’s just the kind of classy scenery the high-end brand needs to accent the clothing collection their buyers have put together for the season.
As stylists prep the models, the camera crew moves in and looks for a position with the best lighting. Posing in front of a black Mercedes coupe sitting on the driveway, a model wearing a grey zip-up vest under a grey and brown gingham sportcoat goes through a routine of maneuvers and poses. The shot will feature a backdrop of some colorful evergreen trees that flank the estate’s palatial villa. The entire setup is handled professionally and seems propitious; this shot will definitely be a front cover contender for one of the catalog drops. “We pay special attention to the staging and lighting of each and every shot, so that the product details and features can be seen with the clarity the customer needs to make a decision to purchase the garment,” explains Tom Altieri, a senior Westport executive overseeing the photoshoot. “It can take up to an hour to prepare the garment, model, and photography team to set up for a product shot. Included in this is a team of people in the background that steam the clothing, style the piece and the model, and set up the location background and lighting for the shot,” he adds. As the photographer snaps countless frames, the model tries various poses - putting himself in the shoes of a man of great taste who has earned for himself a life of luxury.
These are the types of scenes Westport loves to present in its catalog. As a high-end retailer, Westport focuses on selling garments of high quality, great design, and timeless appeal. Many of the clothes have an expensive price-tag to match this kind of quality, and this narrows Westport’s potential market to those gentlemen who are willing to pay for the best. Therefore, evoking images of a high-class lifestyle with big houses and fast cars works perfectly with the Westport brand.
One of the many lifestyle shots feature a model posing in the stables with one of the horses residing on the estate - as if he is about to go out riding. This is one of the Westport Catalog’s signature motifs: horses have appeared alongside the models for several years now. It’s a successful theme that emerged out of Tom Altieri’s love of animals, and is more than just an illustration of a wealthy lifestyle. “It adds a bit of a personable element to our catalog, making it interesting and different. Pretty much everyone loves animals,” says Altieri.
The Westport Big & Tall Fall 2017 catalog will be mailed to customers at the end of August, and will feature a sizable introductory assortment for the Fall/ Winter 2017 season. All of the merchandise will also be available online at https://www.westportbigandtall.com.