Polypharmacy Trend Leads to Dangerous Drug Interactions and Possible Deadly Consequences

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Innovative public relations firm, JoTo PR, introduces partnership with Health ATLAST, an integrated healthcare franchise offering solutions to the widespread trend of polypharmacy and instead focuses on rehabilitation and healing through multiple medical disciplines in one convenient location for patients’ best interest.

Karla Jo Helms, CEO of JoTo PR, announces the signing of HEALTH ATLAST as a new client.

Despite growing national attention on over-prescription of opioids and other medications, rates of polypharmacy in elderly patients have more than doubled since 2004.1 In 2013, there were over 3.68 million patient visits to healthcare providers that involved polypharmacy.1 Health ATLAST, a new type of integrated healthcare practice franchise, offers a different solution to this problematic and widespread medical practice. Dr. Stephanie Higashi, DC & CEO of HEALTH ATLAST has aligned with JoTo PR to bring the startling realization of polypharmacy’s risks and the public’s search for reduced drug prescriptions and alternative medicine into the national spotlight.

Physicians have become short-sighted in their patient treatment due to industry conditions such as over-regulation, lowered insurance payments, and unpredictable patient revenue. In short, they limit coordination of care with other physicians, creating polypharmacy, the administration of many drugs at the same time or the administration of an excessive number of drugs with one patient. The risks are dangerous drug interactions that can cause other health issues, confusion and accidents.

Referring patients to other appropriate healthcare providers such as specialists, chiropractors, acupuncturists, physio-therapists etc., would help alleviate the writing of multiple prescriptions to manage a patient’s symptoms. Observed complications in the current market place is if a patient visits a number of different doctors and prescriptions are written from doctor to doctor and there isn’t someone keeping track or managing all of the prescriptions written. Therefore HEALTH ATLAST came to the forefront to make available and take a stand for patients to have providers work in collaboration all in one location for the best interest of the patient.

Karla Jo Helms, CEO, Chief Evangelist and Anti-PR Strategist for JoTo PR, commented that “Patients with a variety of medical issues have already benefited from alternative healthcare therapies, such as massage therapy, acupuncture, and chiropractic care offered by Health ATLAST.” She continues “Dr. Higashi, DC gives physicians the opportunity to practice healthcare in the ideal model where they can truly abide by their Hippocratic oath.”

Health ATLAST was founded with the purpose to bring medical, chiropractic, acupuncture and massage care models together into one convenient, all-encompassing healthcare practice. Instead of referring patients to other healthcare providers—Health ATLAST brings professionals from multiple disciplines together under one roof to provide comprehensive, focused care to each patient for the patients and to make practice fun again for providers by seeing and providing solutions and results everyday that are nothing short of miracles.

“Dr. Higashi’s uncommon approach to patient care began as a search while a pre-med student and later as Chiropractor” added Helms. “She wanted to avoid the use of unnecessary drugs and surgery treatments, while addressing the complex and varied medical needs of each patient.” At each HEALTH ATLAST franchise location, patients have access to knowledgeable and experienced healthcare providers whose goal is to successfully rehabilitate and heal the patient while avoiding unnecessary medication and surgeries.

JoTo PR has a rich history in innovative business PR solutions, and provides services to national and international organizations. The firm is a pioneer in the PR industry, blending traditional PR expertise with high technology so as to harness the advantages of both worlds—traditional and new. JoTo PR specializes in the healthcare, finance and technology sectors, but has worked for a variety of industries and non-profits, using a proprietary process to consistently find, relay and render to the media the information that’s valuable to its clients’ respective industries.

About JoTo PR:
After doing marketing research on a cross-section majority of 5,000 CEOs of fast-growth trajectory companies and finding out exactly how they used PR, how they measure it and how they wanted the PR industry to be different, PR veteran and innovator Karla Jo Helms created JoTo PR and established its entire business model on those research findings. Astute in recognizing industry changes since its launch in 2009, JoTo PR’s team utilizes newly established patterns to create timely PR campaigns comprising both traditional and the latest proven media methods. This unique skill enables JoTo PR to continue to increase the market share and improve return on investment (ROI) for its clients, year after year—beating usual industry standards. Based in Tampa Bay, Florida, JoTo PR is an established international public relations agency. Today, all of JoTo PR’s processes are streamlined PR services that have become the hallmark of the JoTo PR name. Giving hope and help to meaningful and purposeful businesses is what makes JoTo PR motivated to impact the world positively and for the optimism to help more people. For more information, visit JoTo PR online at http://www.jotopr.com.

About Karla Jo Helms:
Karla Jo Helms is the Chief Evangelist and Anti-PR Strategist for JoTo PR.

Karla Jo learned firsthand how unforgiving business can be when millions of dollars are on the line—and how the control of public opinion often determines whether one company is happily chosen or another is brutally rejected.

Being an alumna of crisis management, Karla Jo has worked with litigation attorneys, private investigators and the media to help restore companies of goodwill back into the good graces of public opinion—Karla Jo operates on the ethic of getting it right the first time, not relying on second chances, and doing what it takes to excel.

Karla Jo has patterned her agency on the perfect balance of crisis management, entrepreneurial insight and proven public relations experience. Helms speaks globally on public relations, how the PR industry itself has lost its way and how, in the right hands, corporations can harness the power of PR to drive markets and impact market perception.

1.    MS, Donovan T. Maust MD. “Central Nervous System Polypharmacy Among Outpatient Older Adults.” JAMA Internal Medicine. N.p., 13 Feb. 2017. Web. 22 Mar. 2017.

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Karla Jo Helms
JoTo PR
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