Contentoo Picks Up Funding and Appoints Advisory Board

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Contentoo, the platform for specialised B2B copywriters has received an investment from angel investors Frans van Hulle and Bas Offers. The company is devoting the new funding to further growth, and development of a new platform. Van Hulle and Offers will also join Contentoo's advisory board.

The major challenge is creating strong, engaging content.

Growth in content
Van Hulle and Offers have founded multiple enterprises including ReviMedia, a fast-growing performance-marketing platform based in New York and repeatedly nominated for the INC500 and Deloitte Fast500. 'We believe in the future of platforms where customers can simply get what they want without the help of go-betweens', says Van Hulle. 'As content and content-marketing are becoming increasingly significant aspects of the marketing mix, the demand for copywriters will increase in the years ahead.'

Quality makes the difference
Contentoo is a platform for specialised B2B copywriters where companies from various sectors can quickly obtain high-quality, made-to-order texts. Founder Jeroen Gunter sees a growing need in the B2B marketing world for high-quality content. 'Practically all B2B marketeers are turning to content-marketing and marketing automation. The major challenge is creating strong, engaging content. That takes good writers who know what they're writing about and have the necessary writing skills.'

Outsourcing copywriting
Copywriting is not a core business for companies, so it is often outsourced. However, companies often struggle to find good copywriters with whom they can work together to create strong content. It is a convoluted process which Contentoo wants to simplify and improve. At Contentoo, clients are matched directly with the copywriter best suited for their content needs. Then they are supported throughout the entire process: from the briefing, to coming up with ideas, to the finished product.

About Contentoo
The market is plagued with poor-quality content. Well-written white papers, blog posts, ebooks and other content enable B2B companies to stand out from the crowd. Contentoo makes it possible to create this content quickly and without hassle. The platform matches the best copywriter for the job and ensures an efficient, smooth workflow. With its broad network, Contentoo ensures high-quality, professional writers are available to clients at all times. Prior to being selected, all copywriters on Contentoo's platform are subjected to quality-screening. Many have published work in renowned national and international media outlets. Quality is guaranteed.

About Frans van Hulle 
A veteran of over fifteen years in the online marketing world, van Hulle was cofounder of Emexus, a mobile services company, which led him to New York in 2005 where he established the company's North American operations. In 2006, Emexus was taken over. In 2010, Van Hulle, together with Bas Offers, founded ReviMedia, with the idea of developing a revolutionary lead-generation platform that automates lead generation to the greatest extent possible. True to his entrepreneurial spirit, Van Hulle founded PetPremium in 2015, the innovative insurance company for pets. Van Hulle is an active member of YPO, the world's largest network of chief executives.

About Bas Offers
Offers is an entrepreneur in online media with over ten years of experience in performance marketing and online lead generation. His love of all things digital has made him a pioneer in online lead-generation technology. Before joining ReviMedia, he managed the marketing department at 2waytraffic mobile USA, where he led the development of online and mobile marketing strategies. In 2010, Offers co-founded ReviMedia with the idea of building a lead-generation platform to automate the lead-generation process. He is also co-founder of PetPremium.

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Jeroen Gunter
Gunter Consultany
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since: 06/2016
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