July is National Ice Cream Month

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Use Custom Labels from Lightning Labels to Promote Special Products

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Ice cream is one of the most fun and beloved deserts, and National Ice Cream Month is its big moment in the spotlight.

Custom labels and stickers can help brands get the word out about their products, and for companies in the frozen foods space, July is an especially great time to make a push: It's National Ice Cream Month. With summer temperatures setting in, ice cream is firmly in the snacking spotlight, and companies that take action quickly - and work with a high-speed labeling partner such as Lightning Labels - can debut exciting new branding while National Ice Cream Month is still ongoing.

A Great Promotional Opportunity
There are a few different ways for brands to create a custom label design celebrating National Ice Cream Month. One approach involves customizing the packaging but not changing the product within. The labels could have ice cream-based desert recipes on them, or simply celebrate the season with colorful images, text and logos.

A more ambitious take on National Ice Cream Month involves debuting limited-edition flavors for the summer. Bright and distinctive product packaging labels will let buyers know the contents are special, reminding shoppers that they only have a few short weeks to try this delicious flavor. If these promotions are popular enough, the customers may stay loyal to the brand as summer ends and temperatures drop again.

"Ice cream is one of the most fun and beloved deserts, and National Ice Cream Month is its big moment in the spotlight," said Lightning Labels Director of Business Development AnneMarie Campbell. "We at Lightning Labels are thrilled to help companies celebrate."

Tough Labels Needed
To make the most of National Ice Cream Month, brand managers have to make sure their custom labels don't fade when exposed to the cold and wet conditions inside a freezer case. This is what makes labeling ice cream more challenging than for other food products, but Lightning Labels is up to the task. Durable labels with materials and finishes designed to stand up to cold, wet conditions can keep ice cream looking good for its whole shelf life.

About Lightning Labels:
Lightning Labels uses state-of-the-art printing technology to provide affordable, full-color custom labels and custom stickers of all shapes and sizes. From small orders for individuals to the bulk needs of big businesses, Lightning Labels is equipped to handle and fulfill custom label and sticker projects of all types. Best of all, like the name implies, Lightning Labels provides a quick turnaround for every customer's labeling needs. Uses for Lightning Labels' custom product labels and custom stickers include food packaging and organic food labels, wine and beverage labels, bath and body labels, and nutraceutical products, such as vitamins, essentials oils, and herbal remedies, as well as event stickers, adhesive window stickers and more. Lightning Labels strongly supports the development of environmentally friendly printing materials and carries EarthFirst PLA, a new kind of green label material made from corn instead of petroleum. While operating as a high-tech printer, Lightning Labels prides itself on its personalized customer service. Lightning Labels provides one stop shopping for all of your custom label needs. For more information and to place orders online, visit LightningLabels.com. For the latest in packaging news and labeling promotional offers, find Lightning Labels on Twitter (@LightningLabels), Facebook, Pinterest, Google+ and LinkedIn.

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AnneMarie Campbell
since: 05/2008
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