The NPD Group Names Tia Frapolli as President of U.S. Office Supplies Practice

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Tia has been with NPD since 2011, and most recently headed Client Development for NPD’s Home practice

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Global information company, The NPD Group, has named Tia Frapolli president for the firm’s Office Supplies business. Tia will report to Perry James, who continues to lead the firm’s U.S. Hardlines Sector, including Automotive, Home, and Office Supplies.

Tia has been with NPD since 2011, and has most recently served as executive director of Client Development for NPD’s Home practice. In this role, Tia led the client development team and worked closely with a variety of manufacturers in the kitchen electrics, housewares, floorcare, home environment, and textiles industries. She began her NPD career as an account manager for Client Development, Office Supplies.

“The office supplies landscape is undergoing a transformation, and at this turning point for the industry Tia’s wealth of knowledge and experience will be a valuable asset to our Office Supplies clients and retail partners,” said Perry James, President of U.S. Hardlines at The NPD Group. “This change will allow us to partner with clients in new and different ways, and identify more opportunities to help grow their businesses.”

Prior to joining NPD, Tia spent over a decade in brand management, category management, and marketing positions with leading manufacturers in the housewares and automotive industries. She earned her MBA in Marketing Management from DePaul University, and received her undergraduate degrees in Marketing and Advertising from Michigan State University.

About The NPD Group, Inc.
NPD is the leading global provider of market information and business solutions covering brick-and-mortar, e-commerce, and emerging channels in more than 20 industries. We combine our unique data assets with analytic solutions to help our clients measure performance, predict trends, and improve results, advising them to help drive successful growth. Practice areas include apparel, appliances, automotive, beauty, books, consumer electronics, diamonds, e-commerce, entertainment, fashion accessories, food consumption, foodservice, footwear, home, juvenile products, mobile, office supplies, retail, sports, technology, toys, travel retail, games, and watches / jewelry. For more information, visit npd.com and npdgroupblog.com. Follow us on Twitter: @npdgroup

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Marissa Guyduy
The NPD Group
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