EyeforTravel Announces Partnership with SimpliFlying Airline Marketing Innovations Lab

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EyeforTravel has partnered with Simpliflying to create an exclusive 2-day Airline Marketing Innovations Lab, taking place alongside the 19th Annual North America 2017 Summit on the 19th and 20th October at the Mandalay Bay Las Vegas.

Specifically designed for airlines, this event will be attended by over 60 of the most innovative airline marketing leaders. The lab will focus on business- critical trends facing the airline industry including brand & personalization, crisis management, real-time customer service, loyalty and more!

Previous labs have been held in Singapore and London.

Dennis Owen, Group Social Media Manager at Cathay Pacific says, "The thing I find most valuable about the lab is the opportunity to talk to my counterparts. The things you’re struggling with or trying to figure out, everybody is too. In terms of airline conferences, this is my favourite by far."

The focus topics for this year include:

  • Social customer care
  • Crisis communications
  • Driving revenue from social/ mobile
  • Brand personalisation
  • Brand loyalty
  • Big Data

"This is a fantastic opportunity to participate in intimate roundtables, panel discussions, and practical live experiments – helping you gain insights and develop solutions to the most pressing challenges facing airlines today. " says Renu Kannu, the summit director.

The Airline Marketing Manifesto 2020, developed by Shashank Nigam, Founder& CEO of SimpliFlying states “Together we recognise how airline marketing has evolved. We aim to identify the key airline marketing truths going forward into 2020, and commit to agree on how airlines can succeed in the age of the ‘connected traveller”.

To find out more about the Airline Marketing Innovations Lab, visit http://events.eyefortravel.com/travel-distribution-summit-north-america/simpliflying-lab-las-vegas.php

For more information, please email Renu Kannu (renu(at)eyefortravel(dot)com).

Renu Kannu
Project and Content Director | Eyefortravel
W: +44 20 7375 7197

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