Performance Health Brand, Biofreeze, Announces “OverDrewing It” Pain Relief Advertising Campaign with NFL Star Drew Brees

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Legendary Quarterback Helps Raise Awareness for Safer Pain Relief

Pain relief has always been a key part of my training and recovery routines. Everyone needs safe pain relief options and the great news is that my personal choices, Biofreeze and hands-on professional care, are widely available

New Orleans Saints quarterback Drew Brees knows a thing or two about pain. Having been a professional athlete for the past 16 years, he has repeatedly overcome career-threatening injuries and sore muscles and joints with the help of physical therapists, medical professionals and Biofreeze Pain Reliever. To help raise awareness for safe pain management methods he has utilized throughout his career, the NFL star is teaming up with Performance Health brand, Biofreeze Pain Reliever, for their upcoming “OverDrewing It” advertising campaign. Rolling out via national broadcast and digital spots leading up to the 2017-18 season, this initiative will showcase how Brees uses Biofreeze to deal with everyday aches and pains.

As a star athlete and family man, Brees lives life to the fullest both on and off the field. It’s hard for him to turn off his QB mentality at home and the “OverDrewing It” campaign captures Brees mimicking his on-field moves with common everyday tasks, like mowing the lawn, taking out the trash, gardening, and doing laundry. His at-home playbook lands him with some aches and pains for which he uses Biofreeze, showcasing that the pain-relieving products are useful for professionals athletes, weekend warriors and everyone else!

Many healthcare professionals continually utilize Biofreeze within their practices to provide safe pain management for patients. With the knowledge passed along from these professionals, Brees now relies on Biofreeze as part of his pain management approach.

“Pain relief has always been a key part of my training and recovery routines. Everyone needs safe pain relief options and the great news is that my personal choices, Biofreeze and hands-on professional care, are widely available,” says Brees. “I want to encourage people everywhere to try this approach. It’s been an incredible asset for me, both on and off the field.”

“We are honored to partner with Drew. He’s a very inspiring person,” says Ethan Pochman, Vice President of Global Marketing at Performance Health. “After a number of interactions with Drew, I realize he doesn’t do anything halfway. His contagious passion and drive make a difference wherever he goes. We are excited to partner with him to spread the word about safer alternatives to pain management and how widely available they are.”

The “OverDrewing It” campaign will be featured across different mediums, with spots during national television broadcasts, on digital outlets including Hulu and YouTube, throughout various digital banner ads, and on social media. The campaign will debut prior to the 2017 NFL season on July 17th.

About Drew Brees
Since 2006, Drew Brees has been the starting quarterback for the New Orleans Saints, leading the team to a Super Bowl XLIV win and the title of MVP in 2009. Starting his career with the San Diego Chargers in 2002, Brees has led the NFL in passing touchdowns four times, made ten Pro Bowl appearances, was named the league’s Offensive Player of the Year in 2008 and 2011 and was honored by Sports Illustrated as “Sportsman of the Year” in 2010.

About Biofreeze
Biofreeze is the #1 clinically used and recommend topical pain reliever of chiropractors, physical therapists, massage therapists, and pharmacists. The brand recently celebrated 25 years of pain relief. The professional version is available through hands-on health professionals and a retail version is now available nationally at Walmart, CVS, Walgreens, RiteAid, and other major retailers in addition to online.

About Performance Health
Wherever physical improvement happens, Performance Health is there. As the largest specialty distributor and manufacturer of branded products and solutions for rehabilitation, recovery and sports medicine in the world, Performance Health products can be found in hospitals, clinics, and athletic training rooms, as well as in homes, gym bags, and purses. For each person, whether they are a patient, a consumer, an elite athlete or a weekend warrior, the Performance Health purpose statement is simple: help them feel good, perform better and live great.

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Meghan Knowles
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