Best-Selling Author and Executive Coach René Carayol Redefines Leadership in His Groundbreaking New Book, "SPIKE: What Are You Great At?"

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Contrary to most leadership books that focus on improving weakness, “SPIKE” focuses on strength development, providing a valuable pathway for self-discovery that capitalizes on the inherent strengths of the individual and galvanizes the entire team.

René is an authentic new age leader who just simply practices what he preaches and I’ve had the pleasure of benefitting from his strong support. -Jim Yong Kim, President of the World Bank

As Americans continue to reel from increasing mistrust of their current leadership, René Carayol’s groundbreaking leadership book hits the U.S. shelves at a poignant time. Published by LID Publishing (, "SPIKE: What Are You Great At?" redefines the traditional American idea of leadership, replacing a dated performance management approach that focuses on improving weaknesses with a philosophy that motivates people to embrace their strengths—or what René eponymously refers to as “spikes.”

As an acronym, "SPIKE" represents “Strengths Positively Identified Kickstart Excellence,” but according to René, a spike is not simply something you are good at—it is something that is your brand, the essence of who you are. Although strengths-focused, "SPIKE" is not a self-help guide; rather it attempts to develop a journey for self-discovery through real and emotionally relatable anecdotes from respected global leaders (President Bill Clinton, Sir Richard Branson) and world-champion athletes (David Haye, Ricky Hatton). René stresses that none of these great leaders were ever considered flawless or well-rounded—but they all knew their two or three spikes, and took the time and energy to fine-tune them to near Olympian standards.

Indeed, current American leadership is treading turbulent waters. President Donald Trump has earned an abysmal 36% approval rating—the lowest approval rating at the six-month mark of any president in 70 years, ABC News reports ( If there ever was a time for leadership with the speed, agility, and ability to think the unthinkable, it is now. To achieve these seemingly impossible results, organizations must learn how to release their people from the shackles of hierarchy and control, enabling them to identify and exercise their personal spikes. René strongly advises not to become fixated upon trying to fix weaknesses in people, but to look to identify the complementary spike in another member of the team. An individual cannot be good at everything—but a team can be—if they have been selected for their standout and complementary strengths. 

“It took meeting René to realize that no matter what others had said to put me down or put me off my dream, as I liberated my spikes, my dream of a world title fight became my reality.” -Ashley Theophane, Professional Boxer and World Title Challenger

“René is an authentic new age leader who just simply practices what he preaches and I’ve had the pleasure of benefitting from his strong support.” -Jim Yong Kim, President of the World Bank

"SPIKE: What Are You Great At?" is available via Amazon:

About René Carayol
René Carayol is one of the world's leading business gurus specializing in leadership, culture, and transformation, drawing from his own unique experiences on the boards of the biggest international organizations, from Marks & Spencer and Pepsi to IPC Media and the Inland Revenue. He is the best-selling author of the leadership and culture bible, "Corporate Voodoo." Visit

About LID Publishing
LID Publishing specializes in working with business authors and organizations to help them develop content to promote their brand, message, and expertise. Founded in 1993, LID has over 1,700 authors and continues to add approximately 120 new titles each year. Visit

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Marion Bernstein
Lid Publishing
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