Sitka Gear Partners with Conservationist Shane Mahoney to Support Wildlife Conservation

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Sitka Gear has entered into a new partnership with Shane Mahoney and Conservation Visions Inc. in support of wildlife conservation and to advance environmental stewardship, including a commitment to the Wild Harvest Initiative®.

If hunting and angling were to cease tomorrow, what would be the consequences?

Sitka Gear, the leader in performance hunting gear, today announced a new partnership with wildlife conservationist and CEO of Conservation Visions, Shane Mahoney. Mahoney, considered one of conservation and hunting’s most influential and dynamic thought leaders, will work with Sitka on wildlife and environmental initiatives, as well as outreach in support of hunting’s positive role as both a meaningful tool for conservation and an important component of food security.

Sitka has also joined the growing coalition of support for the Wild Harvest Initiative®, a scientific study launched by Mahoney in 2015 as the first-ever comprehensive assessment of the social, economic, and ecological benefits of recreational wildlife harvest in the United States and Canada. Its outcomes will contribute to conversations about the relevance of wild animal harvest in modern North American society, exploring its connections to the conservation of wild lands and waters, the environment, and food security, helping to focus a wider question facing conservation policy institutions in both countries: If hunting and angling were to cease tomorrow, what would be the consequences?    

“Wildlife conservation is essential to our way of life at Sitka,” said Jason Michelotti, Marketing Leader at Sitka Gear. “We are committed not only to providing our customers with the best high-performance system of hunting apparel, but also furthering awareness and promoting effective stewardship of our lands for wildlife and future generations to enjoy. We are excited to advance our partnership with our Conservation Advisor, Shane Mahoney, and support the Wild Harvest intiative, furthering our mission to be good environmental stewards.”

Mahoney is excited about the new partnership. “Sitka Gear has a track record of corporate responsibility and overall excellence,” he stated. “I believe that, together, we can do much good – most importantly to benefit wildlife, but also to prove the modern relevance of our hunting and angling traditions – and I am thrilled to have Sitka on board as a partner in the Wild Harvest Initiative®.”


About Sitka Gear

Sitka Gear, based in Bozeman, Montana, created and leads the technical hunting apparel category. The company is recognized for its commitment to continually improving the hunting experience and supporting wildlife conservation. Sitka Gear products work together in systems, and each piece is designed and tested by the company’s core hunters, athletes, and ambassadors. Sitka Gear is owned by W. L. Gore & Associates, an advanced materials company well known for GORE-TEX® fabrics and many other industry-leading innovations that provide durable comfort and protection to outdoor enthusiasts. Visit to learn more about how Sitka Gear helps the driven focus on their pursuits.

About Shane Mahoney

Shane Mahoney is an internationally recognized wildlife expert, conservationist, scientist, and thought leader. Former Executive Director of Sustainable Development and Strategic Science for the Government of Newfoundland and Labrador, he is now the founder and CEO of Conservation Visions Inc. and serves as Vice-Chair of IUCN’s Sustainable Use and Livelihoods Specialist Group (SULi); International Liaison for the Wildlife Society; Deputy President of the International Council for Game and Wildlife Conservation’s (CIC) Policy and Law Division; and Director of the High Lonesome Institute. Mahoney’s scientific research has appeared in more than 20 peer-reviewed, academic publications. He has published more than 100 popular articles, in addition to eight book chapters, and has offered keynote speeches, led numerous workshops, participated in endowed lectures, and presented at a host of conferences around the globe. He has appeared as host or narrator for a variety of television and radio efforts, and has collaborated with such highly regarded entities as the British Broadcasting Corporation and National Geographic to produce award-winning films. His new podcast is called Conservation Matters®. Learn more about Shane Mahoney, Conservation Visions Inc., and the Wild Harvest Initiative® at

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