Applied Marketing Science, Inc. Announces Insights for Healthcare Markets Hub on Website

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AMS offers medical market assessment and sizing, patient and clinician journey mapping, medical ethnography, conjoint analysis for medical markets, and other areas of expertise.

August 21, 2017: Today, Applied Marketing Science, Inc. (AMS) announced the launch of a new “Insights for Healthcare Markets” hub on the AMS Insights for Innovation practice website. This new hub details the research and consulting services offered by AMS to global medical-device, diagnostics, and pharmaceutical companies. Highlights on the “Insights for Healthcare Markets” hub include: medical market assessment and sizing, patient and clinician journey mapping, medical ethnography, conjoint analysis for medical markets, and other areas of expertise.

Of the company’s specialized healthcare markets offerings, AMS President and Managing Principal John Mitchell said, “Healthcare has been one of our largest industry categories and areas of expertise for our professionals. Clients rely on us to help them innovate, whether by uncovering physicians needs to develop new products or helping to understand cancer diagnosis and treatment from the patient perspective. We understand and appreciate the extraordinary complexity and risk involved in the process of healthcare studies that other research firms are unfamiliar with.”

You can visit the “Insights for Healthcare Markets” hub on the AMS website at: http://ams-insights.com/insights-for-healthcare-markets/.

About Applied Marketing Science, Inc. : Applied Marketing Science, Inc. is a leading-edge market research and consulting firm located in Waltham, Massachusetts. Founded in 1989 by Professor John Hauser of the MIT Sloan School of Management, AMS remains true to our academic roots. We specialize in providing market research, consulting and expert insight in two distinct practice areas: insights for innovation and litigation support.

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