HIP Launches New Service to Connect Clients With Early-Stage Buyers

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Campaign Engagement Data Promises to Provide Insight on Leads Before They Hit the Landing Page

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HiP has been dedicated to providing quality leads for nearly a decade. We are excited to unveil our latest offering, which allows brands to engage leads earlier and nurture them longer. This longer nurture period results in better outcomes.

The funnel starts here. But where is here? HiP is now connecting brands with contacts before they ever fill out a form by offering campaign engagement data. The company is changing when and where organizations connect with those interested in their offerings by giving them deeper insights into marketing audience size and known buying groups.

HiP is revolutionizing how demand generation begins. Founder and CEO of HiP, Bret Smith has this to say, “HiP has been dedicated to providing quality leads for nearly a decade. We are excited to unveil our latest offering, which allows brands to engage leads earlier and nurture them longer. This longer nurture period results in better outcomes.”

The company has access to more than 45 million B2B contacts and collect hundreds of thousands of points of engagement every month. Those points translate into demand units across a wide array of industries. When a client wants to purchase engagement data, they provide an asset which is then promoted a group based on specific targeting criteria. From there, HiP queries its database to size the audience and quotes a price per point of engagement.

Pricing is generally much lower than traditional lead gen, due to the sheer volume of engagement relative to leads. This means that starting a demand generation campaign is suddenly much more feasible for companies with smaller marketing budgets.

About HiP B2B: HiP B2B is a demand generation agency that specializes in providing high-quality engagement data to clients at multiple points in the funnel. The company uses content, email, and marketing automation to provide organizations with high quality contacts.

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Matt Leap
HiP B2B
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