datadecisions Group Announces dataFacesTM

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Target omnichannel audiences, including Facebook

datadecisions Group today announced a new product for creating simultaneous high-performance Custom Audiences for direct mail, email and Facebook. The receipt of the same personalized message across the consumer’s preferred channels creates a significant increase in consumer engagement.

“It is very satisfying to help our marketing clients extend their success into the Facebook platform,” said Mike Hail, CEO of datadecisions Group. “With dataFacesTM, we are making it possible for companies to achieve superior marketing results by targeting known Facebook users who have announced an intent to buy a specific product. The receipt of a personalized message in direct mail, email and Facebook in the same timeframe creates an impressive boost in consumer response. In essence, dataFaces produces the promise of omnichannel communication.”

At its core, the dataFacesTM product combines millions of consumer surveys, hundreds of consumer data elements, advanced predictive analytics, and the most accurate and complete identity resolution. As a result, datadecisions Group helps companies take full advantage of Facebook’s new Advanced Matching Options for Custom Audiences, while adding predictive analytics for targeting and messaging. This unique solution yields the largest and most responsive Facebook Custom Audiences on the market.

“With dataFacesTM, direct marketers can quickly and easily build a very large, targeted, and effective marketing campaign for direct mail and Facebook,” said David Schneider, Executive Vice President of Business Development at Data Decisions Group. “Our client submits the customer file, we analyze to identify the daily Facebook user who intends to take the buying step desired, then we post into Facebook. It is that simple.”

About datadecisions Group
datadecisions Group applies data-driven marketing focused on the acquisition of new customers and the development of new products. Critical decision points of consumer behavior are defined by primary research and those variables are aggregated into a decisionCenter to deliver a scored consumer. Scored prospect (or customer) databases are fed into an omnichannel real-time platform which responds upon consumer demand.
For more information about datadecisions Group, visit

Whitney Hamilton

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Whitney Hamilton

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