FluentCommerce Enables Online Retailers to Expand Marketing Channel Access

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New SaaS Business Simplifies Data Challenges for Digital Marketers

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“As advertising becomes increasingly targeted, personalized, and product based, online retailers need product data feeds in order to remain competitive and continue to sell effectively,” comments Ross Woolley, CEO of FluentCommerce.

FluentCommerce, a leading digital marketing SaaS company, announced today it has developed a unique hands-free software as a service data feed solution that extracts, packages and distributes the specific product information necessary from online stores to sell products through marketing channels such as affiliate networks, shopping engines and marketplaces.

“As advertising becomes increasingly targeted, personalized, and product based, online retailers need product data feeds in order to remain competitive and continue to sell effectively,” comments Ross Woolley, CEO of FluentCommerce. “Traditional product data feeds take significant time to set up and manage. In addition, frequent updates are required and each marketing channel has its own exacting requirements. Our technology solves the problems associated with setting up and managing product data feeds, saving retailers time and money.”

Leveraging five years of technology investment, FluentCommerce’s Dynamic Datafeed technology simplifies data feed complexities by continuously indexing online storefronts and distributing content to marketing channels as a simple, accurate, non-disruptive outsourced service - all without intervention from retailers or their partners.

Currently, online retailers have to manually update spreadsheets, manage third-party interfaces, or try to engage their IT departments to help support this tedious and often technically complex process. Additionally, each time a retailer has a price change, product update or product change, the data feeds need to be updated. FluentCommerce’s end-to-end Dynamic Datafeed technology only requires identification of the ecommerce website and the marketing channels for distribution, requiring no additional effort on the part of the user. It also allows for updates as frequently as desired.

In addition to being an arduous process to manage, data feeds are often error prone, rife with broken links, bad data, and errors. FluentCommerce directly addresses these issues and helps solve these problems throughout the entire value chain. The Dynamic Datafeed solution ensures the best quality of data and only requires that retailers update their online stores - everything else is managed seamlessly. The improved data quality not only allows for increased sales for retailers but it also benefits the entire industry, including affiliate networks, affiliates, producers, outsourced program managers, and advertising agencies.

The FluentCommerce end-to-end Dynamic Datafeed solution is hands-free and offers unlimited updates, unlimited SKUs up to 50,000, unlimited channels as available, and a web-site health check - all for one low all-inclusive price.

About FluentCommerce
FluentCommerce is a leading digital marketing SaaS company dedicated to uniquely enabling online retailers and brands to effortlessly expand marketing channel access to improve product sales. We are passionate about delivering accurate, dynamic and integrated data services with unparalleled ease of use. Additional information can be found at http://www.fluentecommerce.com.

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