ForRent.com Logs 46% Mobile & 27% Total Traffic Increase in Last Year

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Mobile-First Initiative Drives Surge in Renter Visits

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Every apartment community is looking for ways to increase visibility, retain residents and build their brands.

ForRent.com®, a key player in the multifamily industry for more than three decades, has achieved a dramatic 46% year-over-year and 29% month-over-month growth in mobile-exclusive visits to its apartment listing site as well as 27% year-over-year and 21% month-over-month increases in unique visitor overall traffic, according to comScore’s July 2017 report. The strong performance was driven in part by an initiative to optimize the mobile experience for the nearly two-thirds of apartment seekers to ForRent.com who are searching on mobile.

That initiative involved implementing a mobile-first strategy across all five listing services operating under the company’s umbrella, including ForRent.com®, ForRentUniversity.com®, CorporateHousing.com™, AFTER55.com® and ForRent.com en Español. The company moved all five sites to responsive design that enables easy viewing of all listing details and images on both desktop and mobile devices, and also became the first in the multifamily sector to adopt Accelerated Mobile Pages (AMP) that speed mobile image loading from a search engine results page.

These changes benefit property managers by making it easy for consumers to use their mobile devices when apartment hunting on any of ForRent.com’s listing services. They also play a role in improving a given property’s search rankings, since Google places a priority on fast, mobile-friendly, responsive web pages in generating search results and is preparing to transition to a new indexing system that will primarily use the mobile version of a site’s content in ranking pages.

ForRent.com has also implemented an array of other advanced search engine optimization techniques under the leadership of new Vice President of Search Simon Heseltine that have contributed to the steady growth in site traffic over the past year.

“Every apartment community is looking for ways to increase visibility, retain residents and build their brands. Our technology, social and marketing teams dedicate themselves to helping customers meet these goals on a daily basis,” said Terry Slattery, President of ForRent.com. “This new comScore performance data is a direct result of those efforts and a strong signal to property managers about the importance of the work we’re doing behind the scenes to support their needs.”

About ForRent.com
ForRent.com provides a rich portfolio of apartment information solutions and services for both renters and property managers, ranging from five apartment listing services targeting every stage of a renter’s life (ForRent.com®, AFTER55.com®, CorporateHousing.com™, ForRentUniversity.com® and ForRent.com en Español) to the market’s most effective online and mobile lead generation, consumer engagement and resident retention tools. Founded in 1982 as For Rent Magazine, the company now serves as the complete digital resource for renters and apartment professionals and an extension of the apartment community’s marketing and leasing team. ForRent.com is a division of Dominion Enterprises. Visit ForRent.com for more information and Apartment Professionals Blog for expert advice on topics from fair housing to marketing, retention and social media.

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Wendy Froehlich
ForRent.com
+1 757-351-7363
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