Our new directors recognize Bulzī’s potential and are eager to play an important role in helping us deliver a new generation of digitally-compatible and advanced ad targeting to the Out of Home (OOH) advertising market.
NEWPORT BEACH, CA (PRWEB) September 01, 2017
Bulzī (“bulls-eye”) Media announced that its board of directors has appointed two new members: Lisa Weinstein, most recently CEO of Engine Media and former President Global Digital, Data and Analytics for Starcom MediaVest Group; and Carey Ransom, Chief Innovation Officer for Experian Consumer Services and former CMO of Payoff.
“I’m delighted to welcome these two new directors to our team, each of whom has an impressive, proven track record of helping companies capitalize on new digital marketing and advertising opportunities and to deliver value to their respective stakeholders,” said Brent McKay, chairman and CEO of Bulzī. “Our new directors recognize Bulzī’s potential and are eager to play an important role in helping us deliver a new generation of digitally-compatible and advanced ad targeting to the Out of Home (OOH) advertising market.”
“I have watched Bulzī lead the way to improve measurability and addressability for OOH advertising. Bulzī’s patented data-driven approach will increase the demand and improve the experience for advertisers in this channel. I’m excited to join the board and be an active participant in the company’s growth,” said Lisa Weinstein.
New board member Carey Ransom said: “Bulzī has successfully bridged the chasm between Digital advertising demand to digital OOH advertising supply, and the industry is now ready to respond to the opportunity. The key to success was measuring OOH audiences directly and serving targeted ads based on the real-time view of the consumers exposed to the campaign… just as is done in Digital advertising channels.”
Today’s new appointments include:
Lisa Weinstein: Ms. Weinstein has extensive experience in the advertising agency industry, leveraging data and analytics to deliver addressable television and advanced digital advertising solutions. She has held operating and executive positions with multiple leading advertising agencies, including serving as CEO of Engine Media, President of Global Digital, Data and Analytics for Starcom MediaVest Group, Managing Partner of Mindshare’s Chicago office, and Global Media Director for Mindshare.
Carey Ransom: Mr. Ransom has over 20 years of experience working with software, Internet and digital advertising technology firms. He is the Chief Innovation Officer of Experian Consumer Services. His previous roles include CXO/CMO of Payoff, CEO of RealPractice, and Co-Founder/President of Truverse. In addition to his appointment to the Bulzī Board of Directors, Mr. Ransom also sits on the board of OCTANe OC and serves as an advisor to several digital technology firms.
About Bulzī Media
Bulzī is a leading digital out-of-home (OOH) technology and services company, and a publisher in the hospitality segment of OOH. Bulzī currently has ad serving rights into over two million US hotel rooms, which generate ad impressions to over 25 million unique monthly visitors. The company’s proprietary audience measurement uses consumer intelligence on over 300 million mobile devices to deliver addressable ad targeting on its OOH networks – thereby maximizing efficiency and value. This approach also creates compatibility between Bulzī’s network and other Digital and Addressable TV channels, allowing Bulzī to support multi-channel ad campaigns while reporting unduplicated reach and frequency metrics.