In Partnership with NPS, ABMC and INADEV Corporation Launch Interactive Mobile Tour Experience on The National Mall for Visitors to The World War II Memorial

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Interactive mobile tour experience now available on the National Mall

INADEV Corporation

The American Battle Monuments Commission (ABMC), a Federal executive branch agency and guardian of America’s overseas commemorative cemeteries and memorials, in concert with INADEV Corporation, an industry leader in advanced, innovative solutions for federal agencies and commercial enterprises, announced the launch of a groundbreaking, immersive, interactive and multimedia mobile tour experience on the National Mall in Washington, D.C.

“Our goal for this project is to honor the service, achievements and sacrifice of the men and women of WWII—from the home front to the war front—who helped Allied Forces achieve victory and safeguard the world from global tyranny,” said Monique Ceruti, Chief of Knowledge Management at ABMC. “This Interactive Mobile Tour Experience (Mobile Tour) represents our commitment to revolutionizing the way in which visitors interact with these solemn memorials on the National Mall and to continue to tell their stories for generations.”

“This is the first time anyone has ever employed image-recognition in concert with geolocation to achieve a seamless experience for visitors to these majestic memorials,” said Vikrant Binjrajka, INADEV’s Co-Founder & CTO. “The challenges were enormous, but we couldn’t be more pleased about the revolutionary result.”

The Mobile Tour’s enhanced content includes: updated designs; incredible war stories, told by actual WWII veterans; Memorial facts; a kid-friendly trivia game and much more. At the request of the National Park Service (NPS), the Mobile Tour is being translated into six (6) additional languages (Spanish, French, German, Korean, Japanese, and Chinese) to create a more immersive experience for visitors and guests. In another first, visitors will be able download the Mobile Tour to their smartphone or tablet, without having to use their data plans, thanks to localized Wi-Fi and embedded content.

“We wanted visitors to have unfettered access to every aspect of the experience without having to worry about using costly data downloads,” said Ceruti. “That’s exactly what we’ve done with this Mobile Tour.”

The Mobile Tour project began with a kickoff meeting between ABMC, NPS, Friends of the National World War II Memorial (Friends), the Trust for the National Mall, the United States Park Police, and Congresswoman Marcy Kaptur (D-9th OH)—all committed to creating the most meaningful experience for Memorial visitors.

Said Holly Rotondi, Friends’ Executive Director, “Our mission is to honor and preserve the national memory of World War II. The new Mobile Tour will help ensure this celebrated history remains in the public consciousness for generations to come.”

On-site signage and literature are available to help instruct visitors on how to download the Mobile Tour app to their devices from the Apple App Store and the Google Play Store. When possible, ABMC encourages visitors to download the Mobile Tour app in advance of their visit from the Apple App Store and the Google Play Store.

A second Mobile Tour Experience will be launching in the coming months at the Korean War Veterans Memorial.

For more information, please contact the INADEV team at info(at)inadev.com.

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Jitesh Sachdev
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