Bradford White Water Heaters Partners with Fortiva Retail Credit to Offer Second Look Financing

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Fortiva Retail Credit, the nation’s leading second look financing program, has proudly announced a new partnership with Bradford White Water Heaters: one of the nation’s leading manufacturers of residential, commercial and industrial products for water heating, space heating, combination heating and storage applications.

Fortiva Retail Credit

Fortiva Retail Credit, the nation’s leading second look financing program, has proudly announced a new partnership with Bradford White Water Heaters: one of the nation’s leading manufacturers of residential, commercial and industrial products for water heating, space heating, combination heating and storage applications.

The dynamic partnership enables Bradford White to leverage Fortiva Retail Credit’s full suite of lending solutions in order to extend the company’s longstanding commitment to serve the needs of professional installers and help build their businesses.

“Not all customers fit into traditional lending profiles, and credit scores do not always reveal the full picture,” stated Mike Fredricks, SVP Business Development at Fortiva Retail Credit. “Our partnership enables Bradford White to offer its roster of professional installers a proven, convenient and customer-focused payment alternative to help residential customers secure financing for their projects, with longer terms and lower payments than tertiary lending options. In addition to more sales, it increases lifetime customer value and boosts customer advocacy. It’s an across the board win for all stakeholders.”

Also of note, Bradford White has tapped Fortiva Retail Credit for inclusion in the company’s recently-launched For The Pro® contractor portal, which provides professional installers with on-demand access to a wide range of application and marketing tools. Fortiva Retail Credit is the exclusive financing company featured in the groundbreaking new portal.

Carl A. Pinto, Jr., Bradford White’s Director of Marketing, stated, “We are totally committed to the professional installer and we do not sell our products through retail stores, but to extend our commitment further, we needed to deliver additional ways to help our dedicated customers build their businesses. We selected Fortiva because of their wide range of financing options, their strength and tenure in the lending industry, and the easy-to-use tools they offer for our customers to manage the project financing process.”

About Fortiva Retail Credit 

Fortiva Retail Credit is a second look consumer credit program issued by Mid America Bank and Trust Company. The program leverages instant decisioning capabilities, deep underwriting and a paperless process to provide a best-in-class retail finance program for its clients. The flexible technology platform utilized provides a loan decision to consumers within seconds. Clients in a number of markets such as Home Improvement, HVAC, Furniture, Water Treatment, Electronics, and Educational Services offer the program for second look financing. Fortiva Retail Credit serves all U.S. markets including Puerto Rico and the U.S. Virgin Islands.

Visit us at http://www.fortivaretailcredit.com.

About Bradford White Corporation

Bradford White Corporation is a full line manufacturer of residential, commercial and industrial products for water heating, space heating, combination heating and storage applications. The company is headquartered in Ambler, PA and has manufacturing facilities in Middleville, MI, Niles, MI, and Rochester, NH, and a distribution and training center in Halton Hills, ON, Canada.

Visit us at http://www.bradfordwhite.com.

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Michael Mooney
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