ICAA's Active Aging Week all Set to Ignite the Passion

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Each year hundreds-of-thousand of adults aged 50 years and over gather at local senior living communities, parks, community and senior centers, wellness centers, health and fitness clubs and studios, YMCA, JCCs and other venues to celebrate Active Aging Week.

Active Aging Week was started in 2003 by the International Council on Active Aging as an international event celebrating aging and active living by engaging older adults in wellness activities in a safe, friendly and fun atmosphere. It is held every year

Active Aging Week 2017

Over the past 14 years millions of people have come together to embracing their potential, no matter their age, and to help shift perceptions of aging in their local communities.

Each year hundreds-of-thousand of adults aged 50 years and over gather at local senior living communities, parks, community and senior centers, wellness centers, health and fitness clubs and studios, YMCA, JCCs and other venues to celebrate Active Aging Week.

This internationally recognized event--USA, Canada, and Australia—highlights the passion that all people have for life and new experiences, irrespective of age. This is why the campaign organizer, International Council of Active Aging (ICAA), chose the theme “IGNITE YOUR PASSION” to celebrate 15th year of Active Aging Week.

Over the past 14 years millions of people have come together to embracing their potential, no matter their age, and to help shift perceptions of aging in their local communities.

During the last week of September, 24 – 30, 2017, over 3,000 host organizations will connect with older adults to help advance active, healthy aging in their center, community, city, state or country.

Now in its milestone year, thousands of organizations will be hosting events during Active Aging Week. Expect everything from dancing and drumming to ziplines and yoga, brain games to barbecues, cooking classes to skin health and footcare. Indoors or out, big or small, physical, emotional, mental or spiritual, the options are endless when it comes to an interest that sparks the mind, body or soul. Hosts are encouraged to be creative in designing events that capture the imagination of their participants and encourage expression of their enthusiasm for vibrant living.

With no cost attached, an entire week of fun, free events will seek to encourage participation, and showcase the vast wealth of options any individual can choose to help ignite their own passions.

To host an event and participate, organizations need only to create a free event, register it online at: activeagingweek.com and promote it. The ICAA has all the resources and campaign planning tools needed to help hosts achieve successful events and draw tens or even hundreds of eager participants. On the ICAA’s website, activeagingweek.com, they can learn how to host an event and even choose a pre-organized theme like AquaDance, Get Skin Health Smart or Eat Healthy/Stay Strong. They can access free campaign materials including t-shirts, posters and social media tools, and download resources like planning guides, worksheets and webinars.

Those adults and family members wanting to attend and participate in local events should check with local senior living communities, parks and recreation departments, community and senior centers, hospital wellness centers, YMCA, JCCs, and others to see what’s already planned.

About Active Aging Week
Website: http://www.activeagingweek.com
Active Aging Week was started in 2003 by the International Council on Active Aging as an international event celebrating aging and active living by engaging older adults in wellness activities in a safe, friendly and fun atmosphere. It is held every year in the last week of September.

About the International Council on Active Aging (ICAA)
http://www.icaa.cc
The ICAA, a professional association that leads, connects and defines the active-aging industry, supports professionals who develop wellness facilities, programs and services for adults over 50. The association is focused on active aging – an approach to aging that helps older adults live life as fully as possible within all dimensions of wellness – and provides its members with education, information, resources and tools. As an active-aging educator and advocate, ICAA has advised numerous organizations and governmental bodies, including the US Administration on Aging, the National Institute on Aging (one of the US National Institutes of Health), the US Department of Health and Human Services, Canada’s Special Senate Committee on Aging, and the British Columbia (Canada) Ministries of Health and Healthy Living and Sport.

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Colin Milner
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International Council on Active Aging
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