Tagboard Delivers Industry First by Bringing Instagram Stories Content to Live Broadcast TV and Sports Stadiums Across the Globe

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Tagboard partners with sports teams at home and abroad across six professional sports leagues, including the NFL, NBA and MLB, to launch Instagram Story Displays live in-stadium for the first time ever; Leveraging Tagboard’s platform, Telemundo and other broadcast networks are sharing live Instagram Story Displays on-air for the first time; Tagboard launches two additional disruptive products with Advanced Search and Content Rights & Consent

The Seattle Sounders FC deliver Instagram Story Displays, powered by Tagboard, to the sold out crowd at CenturyLink Field for their game against the Portland TImbers during rivalry week

“We’re thrilled to be among the first teams in the world to highlight Instagram Stories live in-stadium thanks to our friends at Tagboard,” said Kyle Sheldon, VP of Marketing for the Sounders.

Tagboard, the leading social search and display platform company serving thousands of global brands, sports teams and media companies, today announced an industry first with the launch of Instagram Story Displays as a storytelling solution for live broadcasts and in-stadium. Tagboard’s latest offering comes on the heels of its launch of Snapchat Stories content earlier this year.

Tagboard is partnering with teams in each of the five US major sports leagues to launch Instagram Story Displays live in-stadium for the first time ever: the Philadelphia Eagles (NFL), San Francisco Giants (MLB), Seattle Sounders FC (MLS), Golden State Warriors (NBA) and Arizona Coyotes (NHL). Tagboard is also joining forces with global powerhouse FC Bayern Munich (Bundesliga), who will become the first sports team to launch Instagram Story Displays in Europe.

“There’s a huge market opportunity for the integration of live social content across displays. The demand is there, and we’ve only hit the tip of the iceberg,” said Josh Decker, Founder and CEO of Tagboard. “Together with our innovative clients across multiple professional sports leagues that span the globe, we’re redefining the fan experience. With Instagram Story Displays, we’re providing sports fans with a deeper connection to their favorite teams and players by bringing Instagram Stories content live in-stadium for the first time ever. Broadcast networks are also jumping on the trend.”

Telemundo recently became the first network to launch Instagram Story Displays, a first for broadcast tv, leveraging Tagboard’s platform on-air. NBC’s Golf Channel is planning to use Instagram Story Displays in their broadcasts starting this month.

In addition to Instagram Story Displays, Tagboard is launching Advanced Search and Content Rights & Consent for user-generated content (UGC) across social media platforms. With Advanced Search, Tagboard now supports searching for content by keywords and phrases, as well as @accounts, allowing brands to more easily discover and feature impactful social content. With Content Rights & Consent, Tagboard offers brands a much simpler workflow to request use rights for UGC, such as Instagram photos.

“Tapping into the power of user-generated content has become more important than ever for publishers, brands and marketers,” said Tyler Singletary, SVP of Product for Tagboard. “With these three new products in the Tagboard platform, our customers can discover, license and display quality user-generated content on any of their properties, including television, digital marketing channels, big screens, ad campaigns, and even their product catalog and online stores. This creates a virtuous cycle with fans and customers, leading the industry with higher quality content and engagement.”

Tagboard is already seeing its new products appeal to a broad range of current clients including global brands, sports teams and media companies. Below are the exciting details about the first sports teams and broadcast networks worldwide to adopt these offerings and display Instagram Stories content on live broadcasts and in-stadium.

Tagboard Firsts:
The Philadelphia Eagles became the first NFL team to run an Instagram Story Display in-stadium when they played the Miami Dolphins at Lincoln Financial Field on August 24.

“Our content team puts a lot of resources into providing unique access on game day and leverages the timeliness of Instagram Stories to do so,” said Eric Long, Director of Production for the Eagles. “Showcasing that work to more than 65k people in the stadium is a great opportunity to continue to grow our audience and provide value in our fan experience. Tagboard has been a great partner in bringing our vision for live social engagement to life. They took the time to understand where we wanted to go and brought ideas to the table to propel us even further.”

Telemundo ran Instagram Story Displays in their live Premios Tu Mundo awards show on August 24 — a first for live broadcast.

On August 20, the Seattle Sounders FC captured the attention of a sold out crowd at CenturyLink Field by sharing Instagram Story Displays — a first for in-stadium and Major League Soccer. The campaign was so successful that they ran Instagram Story Displays again on August 27 when they played the Portland Timbers during rivalry week.

“We’re thrilled to be among the first teams in the world to highlight Instagram Stories live in-stadium thanks to our friends at Tagboard,” said Kyle Sheldon, VP of Marketing for the Sounders. “When our passionate supporters come together on matchday, the experience truly is second to none. Having a new, innovative way to showcase the great content being shared by both our fans and social media team helps to tell the unique story of each matchday.”

Future Users and More Firsts:
The San Francisco Giants are sure to hit a home run for their fans when they launch their own Instagram Story Display — a first in MLB — this month.

“We are extremely excited to be the first MLB team to bring Instagram Stories content to screen at our ballpark,” said Bryan Srabian, Vice President, Brand Development and Digital Media for the Giants. “Fan Appreciation Month at AT&T Park (#SFGFAM) is this month so what better way to entertain and give back to our fans than to create new and engaging experiences like this one. Tagboard helps us achieve those goals by providing the latest and greatest trends in the digital fan experience.”

Rounding out the teams in the five US major sports leagues are the NBA World Champion Golden State Warriors and the NHL Arizona Coyotes. Both are set to become the first NBA team and the first NHL team, respectively, to share Instagram Story Displays when their seasons begin.

"Any time we can bring our fans unique player content it's a win. Tagboard will allow us to make what's private, public. Coyotes fans ultimately get a backstage pass to game day content they otherwise wouldn't see in Gila River Arena,” said Marissa O'Connor, Director of Social Media Strategy for the Arizona Coyotes. “Our Instagram Stories content on game day begins at morning skate and then shows the guys arriving in their cars, walking into the arena in their suits, stretching, and getting pumped up before heading to the ice. We'll be able to share that content in-arena, which will not only entertain our fans but expand our Instagram footprint as well."

FC Bayern Munich will score big when they launch Instagram Story Displays live in-stadium for fans this month at the Allianz Arena — a first in Europe.

"Instagram Stories empowers clubs to narrow the gap between fans and players by taking fans behind-the-scenes and showing them exclusive content of their beloved team,” said Felix Loesner, Head of Social Media at FC Bayern Munich. “With Tagboard’s unmatched platform, we’re now able to offer Bayern’s fans a closer look into the lives of their favorite players in Bundesliga at the Allianz Arena.”

Golf Channel is teed up to add Instagram Story Displays to their live broadcasts beginning this month.

“Our goal is to give golf fans the true 360 experience by offering innovative ways to engage with Golf Channel on-air,” said Tina Lloyd, Director of Digital Marketing and Social Media. “With Instagram Stories, we’re taking #socialtv and fan engagement to the next level for our digitally engaged audience thanks to Tagboard’s expertise.”

For more Tagboard firsts including our recent activations across Snapchat, Instagram, Facebook, and other networks, check out the Tagboard blog.

About Tagboard
Tagboard is the premier social search and display platform company that serves thousands of global brands, sporting teams, and media companies. Tagboard’s platform is the easiest way to discover social media and instantly share it with audiences across websites, mobile apps, large-format displays, and live broadcasts. Tagboard is based in the Seattle-area and has offices in Los Angeles, San Francisco, Taipei and Tokyo.

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Nathan Peterson
(425) 765-9829

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