CloudCraze Summer ’17 Release Improves B2B Merchandising and Buying Experience

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B2B commerce platform adds enhancements to simplify product attribution and improve the look and feel of the customer platform

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CloudCraze, an enterprise B2B commerce solution built natively on Salesforce, has released new features that improve merchandising capabilities for B2B companies and streamline buying experiences for customers. The second product release of the year, Summer ’17 includes major updates to the commerce platform, allowing B2B companies to more easily merchandise items of variation.

Additionally, updates to CloudCraze Exchange, an app store of connectors and add-ons, enable B2B companies to more adeptly manage the look and feel of online communities to provide a better customer experience.

CloudCraze’s latest release provides B2B companies a more streamlined experience to merchandise products. Merchandisers can easily select a composite of attributes to describe items of variation, so products with slightly different attributes such as size or color can be merchandized quickly and easily. This simplifies product marketing and reduces SKU proliferation. Buyers gain the benefit of more consistency when viewing items of variation on a product detail page.

“B2B companies need applications that enable them to meet the changing demands of buyers. Our platform enhancements were inspired by our customers’ drive to provide a better buying experience, as well as our commitment to continual improvement of merchandising and buying efficiencies,” said Anand Subbiah, Senior Director of Product Management of CloudCraze. “The new capabilities improve the customer journey through simplified product attribution and a streamlined purchase process.”

Lightning, a new category of components, has been added to CloudCraze Exchange. This new category is designed to further improve the user experience. Drag-and-drop tools allow B2B companies to customize and monetize their Customer Community investments through easily configurable merchandising and selling capabilities. CloudCraze’s early commitment to Salesforce Lightning, including a pilot of Lightning Bolt's first set of commerce components, has enabled the company to maximize the number of add-ons customers can access.

“Coming off of a major round of funding in January, we have dedicated our time and resources to strengthening the buying experience and enhancing the benefits CloudCraze customers get out of their investments in Salesforce,” said Chris Dalton, CEO of CloudCraze. “With every release, we strive to better capture and solve for our customers’ needs. Our ability to iterate and innovate rapidly is unmatched in the industry and we look forward to continually launching new products and offerings that further improve the user experience.”

For more information on CloudCraze’s Summer ’17 release, visit http://www.cloudcraze.com.

About CloudCraze

CloudCraze delivers robust B2B commerce native on Salesforce. It allows businesses to generate online revenue fast and easily scale for growth. Its Customer-First Commerce model puts the customer at the core, informing every interaction with data across commerce, sales, marketing, service and more. With the trusted Salesforce infrastructure and core capabilities, CloudCraze provides infinite flexibility to extend functionality, add products and channels, and conduct billions of dollars in transactions anywhere. CloudCraze powers Customer-First Commerce for industry leaders such as AB InBev, Coca-Cola, Ecolab, GE, Hallmark, Kaplan, Kellogg’s, Land O’ Lakes, L’Oreal, Symantec, Tyco.

CloudCraze is funded by Insight Venture Partners and Salesforce Ventures.

CloudCraze is recognized in The Forrester Wave™: B2B Commerce Suites, Q1 2017 and as a Visionary in the Gartner Magic Quadrant for Digital Commerce 2017. CloudCraze is a Salesforce Platinum ISV Partner.

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