Shelton, CT (PRWEB) September 06, 2017
TABS Analytics, a leading consumer and retail analytics firm, announced today a complementary webinar scheduled for Wednesday, September 13, 2017 at 2 p.m. Eastern presenting the results of the company’s Fifth Annual Food and Beverage Consumables Study. The annual TABS Consumables Study was developed to uncover detailed information about U.S. CPG consumables categories and how consumer buying patterns within these categories are shaped by the promotions offered. The 2017 study will also survey the same categories in the U.K. to provide comparative points between the regions, particularly online grocery.
The annual study analyzes 15 consumables categories: carbonated beverages, salty snacks, cereal, yoghurt, water, ice cream, cookies, fruit juice, refrigerated juices, crackers, frozen pizza, frozen novelties, candy, popcorn, and isotonics (sports drinks). During the webinar, TABS Analytics CEO and Founder, Dr. Kurt Jetta, will provide updated insights in the shopping behavior of US and UK shoppers for consumables products and will
- Consumer purchasing behavior overall and across the 15 consumable categories.
- Where consumers are most likely to purchase food and beverages, and how frequently consumers shop within buying channels.
- Comparing the U.S. and U.K. online grocery channels and how they have developed.
- Which demographic is crushing millennials when it comes to buying food and beverage consumables?
- What deal delivery methods are replacing once-popular circulars and free-standing inserts (FSIs).
WHAT: Fifth Annual Food and Beverage Consumables Study
WHEN: Wednesday, September 13, 2017 at 2 p.m. Eastern
REGISTRATION: Registration is available online here.
WHO: Dr. Kurt Jetta, Ph.D., CEO and founder of TABS Analytics
In addition to being the CEO, founder and lead product developer for TABS Analytics, Jetta is also the Director of the Research Unit of the Economics of Consumer Marketing which is a part of the Center for International Policy at Fordham University. He is a frequent contributor to industry publications and symposiums.
About TABS Analytics
Operating since 1998, TABS Analytics, based in Shelton, Conn., is a technology-enabled analytics firm. Its mission is to simplify and improve the way analytics are conducted in the consumer products industry. TABS offers cloud-based software analytics and applications solutions, including TABS Insight® and TABS Total Insights™, for CPG manufacturers that integrate, harmonize, and analyze sales and marketing data. Additional services include TABS CatMan Advantage™, an outsourced category management solution, TABS WorldView™, a global business intelligence tool, and TABS Promo Insight™, a cloud-based software and consulting service that helps companies measure, plan and optimize trade spending. For more information, please call 203-446-8837, email robertbaldwin (at) tabsanalytics (dot) com or visit http://www.tabsanalytics.com