Resulticks’ New Voice-Assist Technology Changes the Marketing Automation Landscape

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The platform’s expanded omnichannel lineup delivers on the promise of voice technology, making real-time brand experiences across channels a reality.

“Voice is going to be the predominant channel of consumer interaction in the near future,” —Dakshen Ram, co-founder and product visionary of Resulticks.

Resulticks, an omnichannel marketing automation provider, has generated a flurry of interest and excitement across US and APAC markets with its next-generation marketing intelligence breakthrough—the integration of voice assistant technology to its omnichannel lineup.

Unveiled at this year’s Gartner Digital Marketing Conference, Resulticks’ innovation in voice assist technology significantly expands brands’ ability to create more real-time customer interactions by leveraging data from multiple sources—including Internet of Things (IoT) devices—to engage in meaningful conversations at the exact place and time of the consumer’s greatest interest or need.

“Context and relevance are the rules of the game in a brand’s interaction with its audiences,” says Redickaa Subramanian, CEO and co-founder of Resulticks. “Pairing our pioneering marketing intelligence module with voice assistant technologies like Google Home and Alexa actually delivers on consumer expectations for what these devices should do. At the same time, it opens up previously unimagined opportunities for brands to interact with customers at a deeply personal level, whether it’s to solve problems or sell products.”

Approximately 325 million consumers every month use voice-assist technologies in their homes and cars, or on their mobile devices. Gartner predicts that by 2020, more than 30 percent of browsing will be done without a screen. This new offering fulfills the logistics of that prediction and takes the relevant abilities of the intelligence-enabled voice assistant to a new level.

Since announcing it’s voice assist innovation, Resulticks has demonstrated successful user journeys for industries as diverse as consumer electronics, telecom, and BFSI as well as in the B2B sector. These have ranged from recommending air conditioner maintenance based on local weather forecasts to insurance policy renewals and automating appointment scheduling for B2B clients. Across industries, brands are thinking creatively about how this new channel option can support their consumers at every lifecycle stage form inquiry to sales to servicing.

“Voice is going to be the predominant channel of consumer interaction in the near future,” predicts Dakshen Ram, co-founder and product visionary of Resulticks. “In today’s AI-driven world, recognizing and responding to the ‘voice of the customer’ with contextually relevant conversations in less than a second—based on the last interaction or transaction—will create immense value for both the customer and the marketer. By integrating “voice assist,” we’ve empowered marketers with another important channel for creating a seamless customer journey, staying relevant in the everyday lives of their customers, and building lasting brand loyalty.”

In a year that has seen significant growth for Resulticks globally, the company also debuted as a Niche Player on the 2017 Gartner Magic Quadrant for Multichannel Campaign Management—just 36 months after the platform’s launch.

To date, Resulticks has delivered measurable, top-line gains for its enterprise and mid-market clients, with boosts in sales of up to 15% directly attributable to the platform. With the platform already supporting one of the widest coverage of channels in the industry — Email, Mobile (NFC, Apps, SMS) QR, Social, Sentiment (ORM), Beacons, IoT, and Web – the integration of Voice Assist positions Resulticks ideally for its next phase of growth and category leadership.

To learn more about the Resulticks omnichannel platform, click here.

About Resulticks
Built by and for visionary marketing practitioners, Resulticks is a real-time conversation marketing cloud platform serving some of the most notable Fortune 500 brands globally. With its big-data driven approach to omni channel communications—email, mobile, QR, social, ORM, web, beacons, IoT, and now voice — Resulticks has changed the marketing landscape for customer acquisition, engagement, experiences, and brand loyalty worldwide. Resulticks has offices in the United States, Asia, UK, and Middle East.

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Sarah Hale
Walker Sands Communications
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