Civicom Appoints New Global Manager for Marketing Research Services

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Civicom® Marketing Research Services, global leader in market research facilitation, has appointed Annie McDannald as Global Manager.

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Civicom has established a reputation as a global leader in this industry, and I look forward to maintaining and expanding upon this perception.

Annie began her career at Civicom as a client advocate for marketing research services in 2009. She now brings a wealth of service and customer experience to her role. Over the years she has had increasing responsibility, serving as an Account Manager, Senior Account Manager, Assistant Global Manager, and now has been given the added responsibility of serving as Global Manager for Civicom Marketing Research Services.

Annie attributes her appointment to this role to expertise developed through in-depth client relationships and experience honed over time. “Over the years I’ve developed many close relationships with our clients, many of which are innovators and thought-leaders in this industry. These relationships have helped me to better understand the needs of researchers in terms of online and mobile methodologies, and this in turn helps me to more effectively present the right solutions to our clients.”

“Our many offerings are very diverse and flexible,” McDannald adds. “Civicom Market Research Services offers a wide range of services with a special emphasis on providing well-tailored solutions and top-notch dedicated support that can be fitted to every client worldwide.” Civicom MRS solutions are technology facilitated, servicing telephone or web-enabled in-depth interviews or focus groups, providing tools for the market researcher such as Civicom Chatterbox®, an online community platform and bulletin board, Civicom FrontRow™ mobile ethnography, respondent recruitment through CiviSelect™, and ThoughtLight™, a mobile qualitative app for collecting real-time insights.

“After years of working with these tools, seeing them in action, and also helping to expand and develop these capabilities, I have a clear understanding of the various ways we can modify our tools to provide our clients with many valuable and customized solutions,” said McDannald.

Rebecca West, Global Vice President of Civicom Marketing Research Services expressed her confidence in McDannald’s appointment, saying, “Annie has earned the opportunity to be the global manager for Civicom Marketing Research Services. Over the years Annie has evolved into a key leader within the Civicom MRS group. She is an immensely talented, dedicated and determined professional and her experience in team leadership will strengthen our operational values as well as our principle of delivering nothing but excellent service and support to our valued clients.”

Commenting on her appointment, McDannald said, “I am honored that Rebecca West, our Global VP, has expressed her confidence in me and my ability to take on this important role. I believe that what we offer is not only about the technology solutions, but about the people that support every step of the process with excellence. I look forward to being a part of our internal innovation and development of new tools and solutions that will play a part in overall growth of the research world’s online and mobile research methodologies. Civicom has established a reputation as a global leader in this industry, and I look forward to maintaining and expanding upon this perception.”

About Civicom Marketing Research

Civicom Marketing Research Services is a global innovator in qualitative research tools using the latest technology solutions for marketing research. The company works hand in hand with market research firms, facilitating telephone and web-based IDIs and focus groups that enable projects to have extensive global reach.

Civicom Marketing Research Services offers many options to enhance the research process for marketing research professionals. Civicom is the global leader in facilitating telephone and web-enabled IDIs and Focus Groups using Civicom CyberFacility®. Civicom also offers Civicom Chatterbox®, an asynchronous research platform for online communities and bulletin boards, plus Civicom InSitu® Mobile Research, a qualitative tool for shopper insights, audio diaries and patient journeys. Civicom operates in over 96 countries and offers extensive translation services for marketing researchers, as well as transcription services through TranscriptionWing™, and respondent recruiting through CiviSelect™. All of these services are available in Spanish, as well as English, and multiple other languages.

Civicom Marketing Research Services chooses to be as dynamic as it is innovative; always listening to and acting on clients’ ideas and requests as they see fit. This kind of relationship has paved the way for the development and rollout of new services.

To learn more, email Civicom® at inquire(at)civi(dot)com or call +1-203-413-2423.

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Rebecca West
@civicom
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