AdSpruce Increases the Engagement of Mobile Web Ads through the Release of HTML5 Ad Studio 3

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By creating a truly interactive, dynamic and engaging ad creative, purchase intent from users increases exponentially.

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AdSpruce has released the latest update to its proprietary HTML5 Ad Studio 3. Through this technology, AdSpruce has massively upgraded its rich media ad offering, providing brands and agencies dynamic, interactive creatives that engage users in fresh new ways on the mobile web. This bespoke advertising production suite is fuelled by creativity, with AdSpruce providing a creative team that houses a diverse mix of talent, including award-winning filmmakers and sound designers, artists, UX designers, graphic designers and mobile experience developers.

HTML5 Ad Studio 3 has already been used by select AdSpruce partners to bring creative campaigns to life and ramp up user engagement. One such leading brand in Asia utilised the interactive features of HTML5 Ad Studio to increase marketing effectiveness and drive pre-order sales. On average, 47% of users who interacted and engaged with the advert showed purchase intent and clicked through to the point of sale. Post campaign analysis showed that engaged users were 123x times more likely to show purchase intent when compared to the global average CTR of mobile web banner ads (0.38% - according to an eMarketer study The interactivity within the ad creates a powerful ad experience and lasting impression with the user. AdSpruce’s HTML5 Ad Studio offers brands and agencies bespoke code, bespoke delivery and bespoke audiences for a complete end-to-end ad solution.

Swipe-to-engage is just one of many creative opportunities that HTML5 Ad Studio 3 offers to brands and agencies. The creative opportunity for brands using HTML5 Ad Studio 3 includes animated page takeover, which places a high-quality animation into the ad creative, Vertical Video, which keeps in line with the current viewing trend on mobile devices of viewing video content vertically, Parallax Takeover, in which users can tilt their phone to reveal and move within the ad space and Video Overlay, which can be used to merge images and video to create truly stunning ad creatives. All of these solutions have been designed with user engagement in mind, with interactive and striking mobile adverts that will leave the user with a memorable ad experience.

Upon the launch of HTML5 Ad Studio 3, AdSpruce CEO Ian Mullins said, “The creative and engagement potential that AdSpruce’s new HTML5 Ad Studio brings to brands is unparalleled. With a whole host of interactivity and visual options, brands and agencies will be able to connect with users like never before. I believe we have some of the best-looking ad creatives on mobile devices that grab the user's attention immediately.“

With this release, AdSpruce looks to truly unlock the potential of mobile web ads. Helping brands connect with audiences and leaving them with a memorable ad experience, AdSpruce now offers a full end-to-end ad solution for advertisers. HTML5 Ad Studio’s bespoke, engaging creatives are added to AdSpruce’s ad operation platform, Connect, where they are QA tested. The advert is then optimised for cross-system delivery across the AdSpruce publisher network with the lightning fast ad server, VideoServe.TV. The custom ad code is then executed by AdSpruce’s ADK technology, initiating the ad experience on the user’s device. All the tracking, verification and engagement metrics are collected by Hot Analytics, AdSpruce’s data management suite.

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About AdSpruce

AdSpruce provides software and services for publishers to maximize the value of their mobile inventory by getting advertisers’ videos watched, tracked and programmatically executed. Positioned at the intersection of programmatic advertising, mobile video and HTML5 dynamic creative, AdSpruce uses its in-house developed ad serving technology, audience data and user-friendly video formats to increase viewer ad engagement, brand performance and publisher revenues. The world’s leading brands already trust AdSpruce to target, track, measure and deliver performance at speed and scale across the mobile web.

Differentiated by direct agency partnerships and proprietary rich-media programmatic technology and an ad serving platform that can deliver interactive video ads to more than twice as many mobile devices as its nearest competitor enables AdSpruce to connect with audiences that no other ad tech company can reach. From low bandwidth feature phones in emerging markets such as Vietnam, Indonesia, India and Brazil to 4G smartphones in New York, London and Singapore, AdSpruce delivers the highest possible video quality and beautiful rich-media advertising experiences.

AdSpruce delivers the best-quality user experience on any device, anywhere.

With the mobile web audiences more than twice as large as in-app audiences and growing faster (Morgan Stanley AdSpruce focuses on delivering the best possible ad experience across all mobile browsers, operating systems, screens and bandwidths. The technical challenges are significantly more complex than apps but AdSpruce pivoted out of Yamgo TV, a pioneer in streaming ad funded content to feature phones in Asia. This 10-year track record in delivering video to phones places the company in a strong position to continuing delivering value to advertisers, publishers and most importantly users.

AdSpruce Technology - Reinventing ads on the mobile web

For advertisers AdSpruce’s pioneering video technology stack solves advertisers' problems of quality of engagement, targeting, mass-market reach, analytics and creating engaging, trackable ad experiences to increase brand recall, ad performance and return on ad spend (ROAS).

For publishers AdSpruce’s technology means they can monetize more users, on more devices with non-intrusive ad formats and control the amount of ads on their sites, capitalizing on AdSpruce’s direct sales and programmatic demand in over 100 countries worldwide.

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Daniel Horgan
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since: 06/2011
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