Trivento Named "Hot Prospect Wine Brand" by Impact Global Newsletter

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Trivento, a leading estate in Mendoza, Argentina, named a 2016 Impact Hot Prospect Wine Brand. Designation highlights “emerging wine brands poised to become household names in the years ahead.”

Trivento, a leading estate in Mendoza, Argentina, and its U.S. importer Excelsior Wines, North America’s largest importer of South American wines, are proud to announce that Trivento has been named a 2016 Impact Hot Prospect Wine Brand. Hot Prospect status recognizes growth of + 15% over 2015, with depletions for the same period ranging between 50,000 and 200,000 9-liter cases, supported by consistent growth during each of the two years prior. According to Impact the designation highlights “emerging wine brands that are poised to become household names in the years ahead.”

The accolade signals a dramatic comeback by Trivento, after ranking in Impact’s highly competitive Hot Prospect Wine Brands awards category three years in a row, in 2009, 2010 and 2011. Trivento becomes the only Argentine winery to make it into this year’s list of “Hot Prospect Wine Brands.

Impact Global Newsletter, published by M. Shanken Communications, is a leading source of wine and spirits industry data, analysis, forecasts and trends. This latest round of awards marks the 10th year that Impact has published its list of Hot Prospect Wine Brands.

“Discerning wine consumers know that they can look to Trivento for outstanding quality and value at every level of the price spectrum,” said Marc Goodrich, President of Excelsior Wines. “Significant credit for Trivento’s exceptional performance in 2016 must also go to our distributor partners nationwide, who have supported our efforts every step of the way in bringing Trivento to market.”

Trivento accounts for 3,185 acres of vineyard in Mendoza’s Uco Valley, Maipu, Lujan de Cuyo, San Martin and Rivadavia districts. The Trivento range starts with the best-selling Reserve varietal wines (SRP $11), notably Trivento Reserve Malbec, through the innovative Amado Sur Malbec and Torrontes blends (SRP $15), to the multi-award-winning Trivento Golden Reserve Malbec (SRP $21), and Eolo Malbec (SRP $79) an old-vines rarity from a prized single vineyard planted in 1912.

Bodegas Trivento: Trivento enjoys an international reputation as a source of stellar quality wines from Mendoza, Argentina’s premier wine region. Trivento was established in the mid-1990s. The name, meaning “Three Winds,” is a whimsical reference to three winds that sweep through Mendoza and are a distinguishing feature of the region’s climate and environment.

Excelsior Wines: A partnership established in 2012 between Concha y Toro of Chile and Banfi Vintners, Excelsior is the largest importer of South American wines in the U.S. The portfolio also includes the California wines of Little Black Dress from Fetzer Vineyards, acquired by Concha y Toro in 2011.

Contact: Jane Kettlewell, Creative Palate Communications -- T. 718.704.4041 / E. Jane(at)CPalate(dot)com

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Jane Kettlewell
Creative Palate Communications
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