“The advent of video header bidding is flattening the playing field, creating new challenges for both the supply and demand side. We attribute our increased growth to our effective solutions for such challenges”, Ron Dick, Founder and CEO of Cedato.
Tel Aviv (PRWEB) September 07, 2017
Cedato, the leading programmatic operating system for video, today announces the opening of its new Berlin base of operations, launched to serve its increasing European customer base and in continuation of its strategic global expansion. This is the company’s third location, having offices in Tel Aviv and an office in New York serving North American customers.
With the recent release of its Tech Stack for Publishers, Cedato is poised for rapid growth thanks in part to its complete monetization operating system for publishers which includes a cross-screen video player, a video ad server powered by Cedato's hybrid video header bidding engine, unique outstream video units, an open API for creating custom formats, and a self-serve UI. Cedato works with hundreds of publishers, platforms and programmatic advertisers.
“The online video technology landscape is rapidly changing thanks to the meteoric rise of programmatic solutions, combined with advertisers’ increasing appetite for video,” said Ron Dick, Founder and CEO of Cedato. “The advent of video header bidding is flattening the playing field, creating new challenges for both the supply and demand side. We attribute our increased growth to our effective solutions for such challenges.”
This expansion comes at a high-point in Cedato’s growth narrative. In 2017 the company was named a Frost and Sullivan Entrepreneurial Company of the Year as a strategic disruptor in the programmatic video industry, thanks to its one of a kind hybrid video header bidding solution. Cedato was also listed among the Red Herring Top 100 in Europe, for excellence in the advertising technology industry, as well as being a finalist for the Digiday European Video Awards.
Cedato is a programmatic operating system for modern video, offering publishers and advertisers a comprehensive SaaS-based video technology stack, enhancing value and viewing experience. Cedato also operates one of the fastest growing private video marketplaces that powers over 15B video impressions each month over 2 million sites and apps, across mobile, web and connected TV. The company operates out of NY, Tel Aviv and Berlin, and was recognized by Frost and Sullivan and Red Herring for growth and leadership. For more information visit http://www.cedato.com or follow on Twitter at @CedatoTech.