California-based Sterling Venue Ventures (SVV) Announces Latest Venue “The Canyon – Santa Clarita”

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The Canyon Brings SVV’s 20+ Years of Venue Experience to Santa Clarita

“On behalf of our family and our entire team at the Canyon, we are so honored to be accepted into your community of Santa Clarita and hope to earn a place as a part of your family here in this amazing community that you guys call home.”

Sterling Venue Ventures, LLC (SVV), the Agoura Hills, CA-based operator of concert venues throughout Southern California, is proud to announce their latest venue, The Canyon – Santa Clarita. This brand new and exciting entertainment option will bring Good Food, Good Music, Good Friends and Great Times to the Santa Clarita Valley this fall. The Canyon – Santa Clarita is the company’s fifth premier venue. SVV is excited to bring their winning experience comprising full dinner service and entertainment by nationally-acclaimed acts to the area, allowing bigger-name music artists to perform in the Santa Clarita Valley for the first time in years. The company’s owner and founder Lance Sterling brings an independent, “corporate refugee” spirit to each of his venues. This includes taking on larger booking and promotional companies’ monopolistic business practices that have contributed to the entertainment drought in areas of Southern California outside of the Los Angeles metro district. The company’s independent spirit along with their growing network of locations breaks these monopolies allowing SVV to bring convenient, premier entertainment to the region.

The Canyon – Santa Clarita’s location at Westfield Valencia Town Center is being completely revamped with new professional concert lighting, a state-of-the art sound system, projection screens airing videos, and an intimate setting to see your favorite bands and comedians.

Similar to the company’s venue in Pasadena, The Rose, The Canyon - Santa Clarita will feature a CaliBurger outlet, bar, VIP lounge, and an upscale but moderately priced dinner service in a space that will comfortably house around 1,100 guests. SVV takes pride in their menu that is influenced by world-renowned restaurateurs, and their incorporation of technology into the ordering and dining experience. The company has recently started a pilot program where patrons can send a text to have drinks quickly delivered directly to their table and hopes to expand this program to The Canyon – Santa Clarita.

Additionally, the venue will host weekly themed events such as their Soulful Sunday Brunch and a Wednesday Country music night called “County Girls Shake It,” as well as numerous special events from holiday parties to weddings, bar and bat mitzvahs, corporate events, fundraisers for local children’s groups and area schools, and even more. The independent spirit of SVV is also present in the company’s support of local music, allowing up to two local openers for each national touring act that will perform at SVV venues. Members from acts such as Audioslave, Panic! At the Disco, and Imagine Dragons have cut their teeth on SVV’s stages through this unique program.

Lance Sterling notes, “We are thrilled to expand into Santa Clarita, and bring national headlining entertainment to the SC Valley.  As a music fan and a family man, I love that we can give couples the opportunity to have a date night to enjoy a nice dinner and see world class entertainment without having to drive all the way downtown or even further.  We also look forward to playing an integral role in the community by hosting fundraisers and special events for local concerns.  It’s all about ‘where music meets the soul,’ and now that’s right here in Santa Clarita!

“On behalf of our family and our entire team at the Canyon, We are so honored to be accepted into your community of Santa Clarita and hope to earn a place as a part of your family here in this amazing community that you guys call home.”

About Sterling Venue Ventures:
Sterling Venue Ventures (SVV) produces over 700 concerts per year in Southern California at its highly respected entertainment venues, including The Canyon in Agoura Hills, The Saban in Beverly Hills, The Rose in Pasadena, and The Libbey Bowl in Ojai.  The company’s management team owns decades of experience in promotion, finance, marketing and the execution of concerts performed by national headlining talent. Each of Sterling’s venues have become well known throughout Southern California as prime entertainment destinations for the 30+ demographic, often booking acts from the 70s, 80s and 90s, with the occasional younger act. The venues have presented numerous notable artists from Styx to Kenny Rogers to Blue Oyster Cult, Buddy Guy, Air Supply, Dwight Yoakam, Paul Anka, and everyone in between.

In addition to live music, SVV’s properties all have a major focus on a quality dining experience. Lance Sterling, who is also a chef, an avocado farmer, and football coach, envisions each of his venues as a place not only to enjoy great live music, but also to sit, relax, and enjoy a dinner with good friends for a great night out. The delightful ambience that fills all of SVV’s venues illustrates the SVV slogan - “Where the Music Meets the Soul”.

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Chip Schutzman
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