Swiss Watchmaking Family Launches Online Boutique

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Hong Kong based George J von Burg III has launched the online watch & lifestyle boutique,

Four generations after Arnold von Burg first learnt the art of horology, a proud scion of the von Burg family of watchmakers from Bettlach, Switzerland, Mr. George Josef von Burg III has made his first foray into the brave new world of digital commerce.

This launch remains a testament to the family tradition of providing great quality products to their customers, at affordable prices with the best service. The von Burgs are no strangers to the world of fine Swiss watchmaking, having provided OEM manufacturing to several leading Swiss marques (read a recent interview of George von Burg here

Said von Burg on the launch, “It was time! The world of digital may have upended the selling ecosystem, but there remains a fundamental appetite within a burgeoning Asian middle class to enjoy high quality watches and lifestyle products.”

Available at, the boutique has created its own ecommerce website, to offer exquisite, special watches to the market, curated with a boutique inspired approach. The website is currently offering watches either manufactured by the von Burgs, or by other brands who have had a long-established connection with the von Burg family.

Some of the in-house developed watch brands are CLARO and Mfr. George J. von Burg. Some partner watch brands include the well-known Stuhrling, AVI-8, Alexander and Swiss Mountaineer.

In the months to come, customers can expect other fine lifestyle products including jewellery, leather goods, pens and cufflinks to be added to the online store.

The boutique is very welcoming to the price conscious people. “Whilst we pride ourselves on quality, we also find it important to ensure affordability is maintained so that more people can enjoy! We like to say Boutique von Burg is all about ‘Affordable Luxury.’”

Continues von Burg, “Now we bring the same quality and reliability of our watchmaking heritage to our global customers and markets, who can enjoy the convenience of hassle free shopping, anytime, anywhere. Best of all, we offer free Worldwide delivery.”

As an introductory launch offer, all watches have been discounted by 15% until 31st October 2017!

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Christopher Gerard
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