BoConcept Announces Product Partnership with NYFW: The Shows for New York Fashion Week

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Danish Furniture Franchise Provides Contemporary Urban Design for VIP Lounge

BoConcept, the Danish-founded global retail furniture franchise with nearly 300 locations across 60 countries, recently announced a partnership with NYFW: The Shows to provide furniture pieces and design consultation for the VIP Lounge at Skylight Clarkson Square for New York Fashion Week, held September 7-13 in New York City. The partnership comes as BoConcept continues to build excitement surrounding its rapid U.S. expansion, including the debut of a pop-up shop in New York City’s SoHo neighborhood as well as the brand’s new flagship corporate store opening this fall in the famed Madison Avenue shopping district.

Designs showcased in the lounge will include contemporary, flexible furniture options for both home and office. Elements from world-renowned designers like Oki Sato and Karim Rashid that appear in the lounge will also be featured in the new pop-up SoHo and Madison Avenue stores, spotlighting a collection of fresh, modern, yet functional options for the urban-minded homeowner.

“It is a tremendous honor to be included in such an iconic event in the fashion industry, particularly because so much of our inspiration for design has its roots in high fashion,” said Steen Knigge, Director of U.S. Marketing for BoConcept. “This partnership provides a spot on the world stage of fashion that allows us to share our progressive interior design elements with the most influential minds in fashion from around the globe.”

With 16 U.S. locations from coast to coast, BoConcept is building on its already strong global brand recognition among key U.S. demographic groups. The brand’s roots as an innovator in the global Scandinavian furniture revolution date back to its founding in 1952 and continue to fuel its growth today. BoConcept’s dominance in markets across Europe and Asia has laid the groundwork for rapid expansion potential in the U.S. through strong multi-unit franchise partnerships. The launch of the partnership with NYFW: The Shows and the new BoConcept New York City locations serve as the latest key steps into a new, dominant position at the pinnacle of design’s biggest world stage.

ABOUT BOCONCEPT
Launched in 1952 and franchised in 2002, BoConcept has become a global leader in the design of bold, stylish furniture and now boasts nearly 300 locations in 60 countries around the world. Founded in Denmark, BoConcept differentiates itself by offering premium quality, modern designs that elevate interior spaces to achieve their full potential. The company remains focused on creating functional furniture for the urban consumer through partnerships with the world’s leading interior designers. Backed by a proven global concept and strong franchise support system, BoConcept’s 16 U.S. locations include a flagship store, set to open in late summer 2017 on New York City’s famed Madison Avenue. For more information please visit http://www.boconcept.com. To inquire about franchise opportunities, please visit https://www.boconcept.com/en-us/boconcept/franchise.
 
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Troy Kehoe
No Limit Agency
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