Estimated nine fold increase in business mobile data consumption over the coming years - Ericsson
Dublin, Ireland (PRWEB UK) 11 September 2017
DUBLIN, Ireland, September 11th, 2017
In June, 2017 EU roaming ended. This year for the first time there were no roaming charges while travelling within the EU. As a result mobile phone users increased their consumption of mobile data by up to 500%. On average people used less data per day while travelling in the EU than while at home. A significant 34% exceeded their daily domestic usage while holidaying.
When away from home and office Wi-Fi connections the advantages of a 4G connection are more important than ever. Most of the data used on work devices is for social media and entertainment rather than for business related tasks like email. This applies whether one is at home or abroad.
What are the implications of this rise in data usage?
For European businesses, Corrata (http://www.corrata.com) estimates that overall mobile data consumption will rise by between 5 to 10% as a direct result of the end of EU roaming regulations. Companies no longer face high costs for data usage through roaming in the EU. Corrata’s data shows that a roaming gigabyte is on average 50 times more expensive than the equivalent domestic one. Unrestrained data consumption while travelling in the EU is another factor together with the rollout of 4G, and the increased use of video in popular apps which will drive enterprise mobile data consumption higher. Ericsson forecasts a nine fold increase in smartphone data use over the coming years. In these circumstances it will be essential to ensure that acceptable use policies are in place and followed by company employees. To learn more about optimal ways to manage this challenge see here how Corrata’s enterprise mobility control solution can help the enterprise achieve cost savings on the company’s data consumption needs.
Key takeaways, if you offer more data, it will be consumed
The end of EU roaming has lead to people use much more data when abroad than ever before (five times more than previously). Users have quickly adjusted behaviour and are using more data now when away than when at home. This is yet another factor forcing businesses to purchase larger and larger data plans. With ‘all you can eat’ talk and text data the norm, and EU roaming charges abolished, the growth in mobile data consumption has become the key driver of increased mobile service costs. For now most people will get this at no additional cost because they have big data allowances or all you can eat packages.
Finally the 'domestic' per gigabyte price for enterprises is between €3 and €5 while roaming can be 50x this cost, so you maybe paying even more than that. Businesses beware!
Corrata is an independent, privately held software company based in Dublin, Ireland. They provide enterprise mobility control solutions that provides usage control and threat defense for mobile devices.
Contact: Tim O’Sullivan