Management and Business Executive Looks to Disrupt Cautious Decision Making in New Book

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Gary Lynch shows how to turn risk into reward and uncertainty into opportunity

(Sept. 11, 2017) – What does the executive chairman of Starbucks and the CEO of Waymo have in common? According to risk management and market analysist Gary Lynch, they have uniquely looked beyond the numbers and leveraged uncertainty in their respective fields.

Now, this former JP Morgan Chase, Booz Allen and Marsh executive looks to provide the insight needed to help innovative business leaders gain strategic advantage with “Uncertainty Advantage: Leadership Lessons for Turning Risk Outside-In.”

“Uncertainty Advantage” is an educational tool designed to help readers build their leadership skills, convert risk to value and navigate uncertainty for growth. Featuring case studies on companies such as Hyundai, Roche and Intel, “Uncertainty Advantage” shows readers how to link uncertainty to market advantage and long-term profitability.

Lynch also shares his five leadership principles such as managing risk, navigating uncertainty and highlighting how the markets move fast while organizations do not. Other principles include focus, priorities and attention to detail which serve as the foundation to transform the Uncertainty Advantage mindset into action.

“Risk and chance may sound scary, but today’s best business leaders are navigating both,” Lynch said. “I can show you how to do that too. Uncertainty Advantage is a culmination of a decade’s worth of research and interaction with leaders who have found ways to throw the rulebook out the window and devise new strategies to create value.”

For more information, please visit

“Uncertainty Advantage: Leadership Lessons for Turning Risk Outside-In”
By Gary Lynch
ISBN: 9781480839397 (hardcover) 9781480839380 (ebook)
Available at Amazon, Barnes and Noble and Archway Publishing

About the author
Gary S. Lynch is the founder and CEO of The Risk Project LLC, an advisory, intelligence and research firm. Gary has worked with global manufacturing, financial services, life sciences, chemical, and technology companies around the world. He held strategy and intelligence positions at Booz Allen Hamilton, Gartner Group, JPMorgan Chase, Prudential, and Marsh. He has also held advisory positions with the World Economic Forum’s Global Risk Network, U.S. Department of Commerce’s Advisory Committee on Supply Chain Competitiveness, and currently serves as a Senior Research Fellow at the R.H. Smith School of Business, University of Maryland.

Review Copies & Interview Requests:
LAVIDGE – Phoenix
Jacquelyn Brazzale
480 998 2600 x 569

General Inquiries:
LAVIDGE – Phoenix
Satara Williams
480-998-2600 x 586

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