Binary Fountain’s Senior Vice President of Marketing Aaron Clifford to Speak at 2017 ATLAS Conference on Online Healthcare Reputation Management

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A digital healthcare marketing expert, Clifford will moderate a panel that discusses how health system marketers can effectively manage their brands online

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The Annual Thought Leadership on Access Symposium (ATLAS), hosted by Kyruus on September 19-20, 2017, will bring together hospital and health system leaders across the country. The conference will feature engaging presentations, panel discussions and breakout sessions on best practices for enhancing patient access, improving the patient experience, driving digital innovation and optimizing provider network management.

Aaron Clifford, senior vice president of marketing for Binary Fountain, the leading provider of patient feedback management solutions with one of the largest repositories of online patient reviews and surveys in the healthcare industry, will moderate an insightful panel discussion titled, “Managing Your Brand’s Reputation Across the Web” as part of the conference’s breakout track, “The Rise of Digital Consumerism." The panel will provide tips for monitoring the multitude of online ratings and reviews that can influence a patient’s decision, as well as strategies to improve the patient experience and increase retention rates.

Wednesday September 20, 2017, 9:30 a.m. - 10:30 a.m. EST 

Panel Discussion: “Managing Your Brand’s Reputation Across the Web”
The Fairmont Copley Plaza, State Suite B
138 St James Ave, Boston, MA 02116

Aaron Clifford, senior vice president of marketing, Binary Fountain (moderator)
Aaron Clifford is the senior vice president of marketing for Binary Fountain. Clifford brings more than 15 years of experience in the healthcare industry to his current role. Clifford recently joined Binary Fountain from HCA, one of the nation’s leading providers of healthcare services, where he served as the senior director of digital marketing solutions. While at HCA, he created the vision for the organization’s enterprise-wide reputation management program and oversaw digital strategy for 171 hospitals, 119 free standing surgery centers, 830 physician clinics and multiple business units across the healthcare system. Clifford received his BS in management information systems from Trevecca Nazarene University and an MBA from Lipscomb University.

Val Lopez, assistant vice president of digital marketing, University of Miami Health System (panelist)
Val Lopez is the assistant vice president of digital marketing for the University of Miami Health System. Val oversees the execution of all digital marketing initiatives, customer relationship management (CRM), web and mobile development and creating an optimal digital patient experience. Prior to joining the University of Miami Health System in 2016, he served as the director of digital marketing for Baptist Health South Florida. Prior to healthcare, he worked in similar positions within the travel and quick service restaurant industries such as National Car Rental, Alamo Rent A Car and the Burger King Corporation.

Alexandra Morehouse, chief marketing officer, Banner Health (panelist)
Alexandra Morehouse is currently the chief marketing officer for Banner Health. Prior to that, she served chief brand evangelist for Kaiser Permanente during the critical implementation of the Affordable Care Act. During that time, Morehouse rolled out strategic communications between consumers, the insurance exchanges and state and local agencies. She was responsible for communications guidelines, advertising, social, mobile and digital media outreach.

For more information on the panel, visit:

For more information about the conference and to register, visit:

About Binary Fountain
Binary Fountain is the leading provider of patient feedback management solutions designed specifically for healthcare in a single cloud-based platform. Its patient experience platform is built on a proprietary healthcare-centric Natural Language Processing (NLP) engine that mines patient feedback from surveys, online ratings and review sites, social media, and other data sources to equip its customers with the actionable insights needed to improve patient satisfaction and loyalty, increase engagement and drive sustainable bottom-line results. Leading organizations, large and small, rely on Binary Fountain to understand the patient experience, drive comprehensive operational intelligence throughout the organization, and engage patients with innovative transparency and reputation management solutions. For more information, visit or follow on Twitter @binaryfountain.


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Michiko Morales

Jacob Westfall