Apptimize Releases New Capability to Help Organizations Drive Even More Value with Their Mobile Apps

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As the importance of mobile continues to explode for organizations across industries, this new functionality will ensure leaders can directly evaluate mobile strategies on the bottom line.

Apptimize Announces Results Beyond Conversion

As more organizations view mobile as an important revenue source, this functionality will enable them to measure what really matters to their business: dollars.

Apptimize, a leader in mobile product innovation, today announced an exciting enhancement to its mobile A/B testing capability: Results Beyond Conversion™. Apptimize’s mobile software development kit (SDK) helps product teams iterate and learn faster by enabling them to execute and analyze mobile experiments.

With this new development, mobile teams can now take their test analysis one step further and analyze more than just how tests affect conversion rates of individual actions and funnels. Apptimize can now reveal how tested actions affect basket size (how much money was spent), value per customer (how much incremental value over time did a test generate), and occurrences per user (how many times did users take a given action).

Nancy Hua, CEO at Apptimize, commented, “Mobile is no longer just a small ancillary revenue stream or support resource for many organizations. Executives increasingly want to know how improvements to their apps affect the bottom line. Our team continues to develop capabilities to help product teams innovate and learn what works faster. As more organizations view mobile as an important revenue source, this functionality will enable them to measure what really matters to their business: dollars.”

Examples of how organizations can use Results Beyond Conversion include:

-Understanding how a simplified checkout process affects the size of users’ baskets
-Evaluating whether users visit a specific page more often after changing the call to action on the home screen
-Seeing whether a new onboarding flow leads to more valuable users over time

To learn more about this and other product developments, join us at Mobilize by Apptimize 2017 on October 16th in San Francisco.

About Apptimize

Apptimize enables organizations to enhance their native iOS and Android apps to create amazing user experiences, improving acquisition, engagement, and retention. We do this with a platform that empowers product teams to iterate and learn faster by efficiently running A/B tests, making instant updates, and personalizing user experiences. Apptimize, based in San Francisco, is backed by US Venture Partners, Google Ventures, Y Combinator, and others. Top apps including The Wall Street Journal, Vevo, HotelTonight, and Strava use Apptimize to continuously drive mobile growth. Visit apptimize.com to learn more.

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Casey Corman
Apptimize
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