Movable Ink’s Intelligent Content Platform Dramatically Increases Email Performance With Personalized Content at Moment-of-Open

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Company announces the complete transition of all clients to new platform.

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We have introduced our intelligent content platform to help marketers scale their personalization efforts and to make it effortless to create and deliver unique experiences for every customer in every interaction.

Movable Ink, the leading provider of intelligent content, today announced the successful migration of all clients to its new intelligent content platform. Intelligent content is personalized content generated in real-time from any content, data, and business logic. Movable Ink’s intelligent content platform is the first comprehensive enterprise solution that automates the creation, deployment, and measurement of personalized email content.

While there’s still a massive opportunity for email, marketers today face a serious stumbling block in producing highly personalized, on-brand content for their email programs. Email technologies have historically helped marketers send more emails, send emails to targeted customer segments, and send more emails based on triggers or customer journeys. Yet in most cases, marketers are stuck sending the same, few pieces of static content with very little personalization.

“Email marketers already have incredibly powerful tools for segmenting audiences and sending email,” said Vivek Sharma, CEO of Movable Ink. “What remains a significant bottleneck is the content of those messages. Marketers face a constant battle for time, resources, and budget to produce branded content, and technology has done little to alleviate that pain. We have introduced our intelligent content platform to help marketers scale their personalization efforts and to make it effortless to create and deliver unique experiences for every customer in every interaction.”

Movable Ink’s core intelligent content platform enables any marketer to create intelligent content from any content, data, and business logic. The platform features two new expansions including Signals, which enables email marketers to incorporate behavioral marketing and insights into their email. This includes recently viewed, searched or carted items, targeted hero promotions, and product recommendations. The second expansion, Builder, enables marketers to transform email designs into responsive HTML templates with no coding required.

Hundreds of leading brands use the Movable Ink platform to create intelligent content at the moment of open. Here are what clients have to say about some of their experiences and campaigns with Movable Ink:

"Signals helped us create personalized email content that really resonated with our customers."

Ashley Morse, Email Developer, Lenovo

“Movable Ink pays for itself several times over each month.”

Aaron Buchanan, Email Marketing Manager, Finish Line

"Betfair has been a power user of Movable Ink’s new platform for the past several months. We used the new data sources features to set up multiple XML feeds in minutes. We launched 8 different jackpot feeds within a week. It’s amazing!”

Adam Farquharson, CRM Optimization Manager, Betfair

All Movable Ink clients have now migrated to the intelligent content platform, seamlessly, and at no cost to the clients. For more information about Movable Ink’s platform or to request a demonstration of its capabilities, visit: http://www.movableink.com.

About Movable Ink
Movable Ink is the leading provider of intelligent content, which enables marketers to personalize email content at the moment-of-open. Marketers use Movable Ink to provide consumers with engaging on-brand experiences to grow revenues with every customer interaction. Since 2010, consumers have engaged with over 400 billion intelligent content impressions from more than 400 leading brands, including Delta, eBay, Spotify, and The Wall Street Journal. The company is headquartered in New York City with offices in London, San Francisco, and Sydney.

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Peter Moran
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