Accessibility Statement Skip Navigation
  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing
  • Login
  • GDPR
  • Create a Free Account
Return to PRWeb homepage
  • News
  • Resources
  • Contact
When typing in this field, a list of search results will appear and be automatically updated as you type.

Searching for your content...

No results found. Please change your search terms and try again.
  • News in Focus
      • Browse News Releases

      • All News Releases
      • Multimedia Gallery

      • All Multimedia
      • All Photos
      • All Videos
  • Business & Money
      • Auto & Transportation

      • Aerospace, Defense
      • Air Freight
      • Airlines & Aviation
      • Automotive
      • Maritime & Shipbuilding
      • Railroads and Intermodal Transportation
      • Supply Chain/Logistics
      • Transportation, Trucking & Railroad
      • Travel
      • Trucking and Road Transportation
      • View All Auto & Transportation

      • Business Technology

      • Blockchain
      • Broadcast Tech
      • Computer & Electronics
      • Computer Hardware
      • Computer Software
      • Data Analytics
      • Electronic Commerce
      • Electronic Components
      • Electronic Design Automation
      • Financial Technology
      • High Tech Security
      • Internet Technology
      • Nanotechnology
      • Networks
      • Peripherals
      • Semiconductors
      • View All Business Technology

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Financial Services & Investing

      • Accounting News & Issues
      • Acquisitions, Mergers and Takeovers
      • Banking & Financial Services
      • Bankruptcy
      • Bond & Stock Ratings
      • Conference Call Announcements
      • Contracts
      • Cryptocurrency
      • Dividends
      • Earnings
      • Earnings Forecasts & Projections
      • Financing Agreements
      • Insurance
      • Investments Opinions
      • Joint Ventures
      • Mutual Funds
      • Private Placement
      • Real Estate
      • Restructuring & Recapitalization
      • Sales Reports
      • Shareholder Activism
      • Shareholder Meetings
      • Stock Offering
      • Stock Split
      • Venture Capital
      • View All Financial Services & Investing

      • General Business

      • Awards
      • Commercial Real Estate
      • Corporate Expansion
      • Earnings
      • Environmental, Social and Governance (ESG)
      • Human Resource & Workforce Management
      • Licensing
      • New Products & Services
      • Obituaries
      • Outsourcing Businesses
      • Overseas Real Estate (non-US)
      • Personnel Announcements
      • Real Estate Transactions
      • Residential Real Estate
      • Small Business Services
      • Socially Responsible Investing
      • Surveys, Polls and Research
      • Trade Show News
      • View All General Business

  • Science & Tech
      • Consumer Technology

      • Artificial Intelligence
      • Blockchain
      • Cloud Computing/Internet of Things
      • Computer Electronics
      • Computer Hardware
      • Computer Software
      • Consumer Electronics
      • Cryptocurrency
      • Data Analytics
      • Electronic Commerce
      • Electronic Gaming
      • Financial Technology
      • Mobile Entertainment
      • Multimedia & Internet
      • Peripherals
      • Social Media
      • STEM (Science, Tech, Engineering, Math)
      • Supply Chain/Logistics
      • Wireless Communications
      • View All Consumer Technology

      • Energy & Natural Resources

      • Alternative Energies
      • Chemical
      • Electrical Utilities
      • Gas
      • General Manufacturing
      • Mining
      • Mining & Metals
      • Oil & Energy
      • Oil and Gas Discoveries
      • Utilities
      • Water Utilities
      • View All Energy & Natural Resources

      • Environ­ment

      • Conservation & Recycling
      • Environmental Issues
      • Environmental Policy
      • Environmental Products & Services
      • Green Technology
      • Natural Disasters
      • View All Environ­ment

      • Heavy Industry & Manufacturing

      • Aerospace & Defense
      • Agriculture
      • Chemical
      • Construction & Building
      • General Manufacturing
      • HVAC (Heating, Ventilation and Air-Conditioning)
      • Machinery
      • Machine Tools, Metalworking and Metallurgy
      • Mining
      • Mining & Metals
      • Paper, Forest Products & Containers
      • Precious Metals
      • Textiles
      • Tobacco
      • View All Heavy Industry & Manufacturing

      • Telecomm­unications

      • Carriers and Services
      • Mobile Entertainment
      • Networks
      • Peripherals
      • Telecommunications Equipment
      • Telecommunications Industry
      • VoIP (Voice over Internet Protocol)
      • Wireless Communications
      • View All Telecomm­unications

  • Lifestyle & Health
      • Consumer Products & Retail

      • Animals & Pets
      • Beers, Wines and Spirits
      • Beverages
      • Bridal Services
      • Cannabis
      • Cosmetics and Personal Care
      • Fashion
      • Food & Beverages
      • Furniture and Furnishings
      • Home Improvement
      • Household, Consumer & Cosmetics
      • Household Products
      • Jewelry
      • Non-Alcoholic Beverages
      • Office Products
      • Organic Food
      • Product Recalls
      • Restaurants
      • Retail
      • Supermarkets
      • Toys
      • View All Consumer Products & Retail

      • Entertain­ment & Media

      • Advertising
      • Art
      • Books
      • Entertainment
      • Film and Motion Picture
      • Magazines
      • Music
      • Publishing & Information Services
      • Radio & Podcast
      • Television
      • View All Entertain­ment & Media

      • Health

      • Biometrics
      • Biotechnology
      • Clinical Trials & Medical Discoveries
      • Dentistry
      • FDA Approval
      • Fitness/Wellness
      • Health Care & Hospitals
      • Health Insurance
      • Infection Control
      • International Medical Approval
      • Medical Equipment
      • Medical Pharmaceuticals
      • Mental Health
      • Pharmaceuticals
      • Supplementary Medicine
      • View All Health

      • Sports

      • General Sports
      • Outdoors, Camping & Hiking
      • Sporting Events
      • Sports Equipment & Accessories
      • View All Sports

      • Travel

      • Amusement Parks and Tourist Attractions
      • Gambling & Casinos
      • Hotels and Resorts
      • Leisure & Tourism
      • Outdoors, Camping & Hiking
      • Passenger Aviation
      • Travel Industry
      • View All Travel

  • Policy & Public Interest
      • Policy & Public Interest

      • Advocacy Group Opinion
      • Animal Welfare
      • Congressional & Presidential Campaigns
      • Corporate Social Responsibility
      • Domestic Policy
      • Economic News, Trends, Analysis
      • Education
      • Environmental
      • European Government
      • FDA Approval
      • Federal and State Legislation
      • Federal Executive Branch & Agency
      • Foreign Policy & International Affairs
      • Homeland Security
      • Labor & Union
      • Legal Issues
      • Natural Disasters
      • Not For Profit
      • Patent Law
      • Public Safety
      • Trade Policy
      • U.S. State Policy
      • View All Policy & Public Interest

  • People & Culture
      • People & Culture

      • Aboriginal, First Nations & Native American
      • African American
      • Asian American
      • Children
      • Diversity, Equity & Inclusion
      • Hispanic
      • Lesbian, Gay & Bisexual
      • Men's Interest
      • People with Disabilities
      • Religion
      • Senior Citizens
      • Veterans
      • Women
      • View All People & Culture

  • Hamburger menu
  • Cision PRWeb provides efficient communication tools to continuously engage with target audiences across multiple online channels
  • Create a Free Account
    • ALL CONTACT INFO
    • Contact Us


      11AM ET Sunday – 8PM ET Friday

  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • News in Focus
    • Browse All News
    • Multimedia Gallery
  • Business & Money
    • Auto & Transportation
    • Business Technology
    • Entertain­ment & Media
    • Financial Services & Investing
    • General Business
  • Science & Tech
    • Consumer Technology
    • Energy & Natural Resources
    • Environ­ment
    • Heavy Industry & Manufacturing
    • Telecomm­unications
  • Lifestyle & Health
    • Consumer Products & Retail
    • Entertain­ment & Media
    • Health
    • Sports
    • Travel
  • Policy & Public Interest
  • People & Culture
    • People & Culture
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR
  • Send a Release
  • Sign up
  • Log in
  • Resources
  • RSS
  • GDPR

Califia ‘Concentrates’ Great Coffee Taste with New Direct Trade-Sourced Cold Brew Concentrate Coffees in Amber Glass
  • USA - English


News provided by

mWEBB Communications

Sep 13, 2017, 10:00 ET

Share this article

Share toX

Share this article

Share toX


We curated these coffees from the ground up – quite literally – to offer consumers the most sophisticated, delicious, transparently-sourced coffee experience currently available at the retail level

Post this

Los Angeles, CA (PRWEB) September 13, 2017 -- Califia Farms, the number one cold brew coffee brand in the natural channel (RTD/RFG)(1), today unveiled Cold Brew Concentrates, a completely new line of premium cold brew coffee concentrate in Vanilla Tolteca, Signature Blend and Mocha. Distinctive for their ‘stand-out-on-the-shelf’ packaging and graphics, each of the 750 ml (25.4 oz) embossed amber bottles, with screw tops, delivers up to 8 cups of carefully-crafted, Direct Trade-sourced coffee. The new concentrates continue Califia’s mission of ‘Better Coffee for All’ and will be sampled for the first time at the Califia Farms booth (#329) at Natural Products Expo East.

“We curated these coffees from the ground up – quite literally – to offer consumers the most sophisticated, delicious, transparently-sourced coffee experience currently available at the retail level – and with the added benefit of allowing consumers to master their own coffee cups and decide what strength they want for each occasion,” said Brian Lovejoy, Coffee General Manager at Califia. Lovejoy honed his coffee credentials as Head of RTD at Verve Coffee Roasters, and leads coffee innovation at Califia alongside beverage visionary and founder, Greg Steltenpohl.

The lightly roasted, Scandinavian-style, 100% Arabica beans from Central and South America are sourced via Califia Farms’ Direct Trade program – which aims to empower the 30 million small-plot coffee farmers who benefit from the popularity of specialty coffees for their livelihood.

“Consumers who choose Califia brand coffees have the confidence that they are part of an ethical coffee eco-system that supports not only the sustainability of our planet, but pays premium prices to our farmer-partners, which not only increases their household income but allows them to invest back into their business and increase yields,” continued Lovejoy.

At 2.5x strength concentration, Califia Cold Brew Concentrates make high quality cold brew more accessible and affordable to the growing number of consumers opting for the clean energy of coffee. The complex, and very drinkable, coffees can be prepared as dark or as mild as each consumer desires (typical strength is 1 part coffee to 1.5 parts liquid) – and all are low calorie (10 to 40 cals) and low-to-no sugar (0g to 6g). Califia Cold Brew Concentrates can be mixed with water or with Califia Farms Almondmilk and Coffee Creamers, including its easy-to-steam Barista Blend, for an at-home café experience.

Cold brew coffee’s popularity continues to skyrocket, with concentrates becoming a key part of the category: cold brew coffee consumption rose 80% in the past year alone, with concentrates making up a quarter of those sales in the natural channel(2).

“While more and more coffee lovers are choosing the clean energy and refreshing taste of cold brew for every occasion, until now, cold brew concentrates have lacked the flavor profile innovation seen in the traditional RTD coffee sector,” said Lovejoy. “Our Cold Brew Concentrates bring consumers the coffee taste profile they want – stronger coffee without the bitter taste - in a convenient and aesthetically pleasing format that they are increasingly embracing.”

Just as fine wine expresses unique flavor qualities, so too do skillfully cultivated, curated coffee beans roasted in the Scandinavian style, which helps bring out their complexities: the Signature Blend gives off notes of cherry, melon and brown sugar; while Mocha also offers hints of hazelnut and dark fruit; and Vanilla Tolteca has brown sugar and citrus undertones.

Califia Cold Brew Concentrates in Glass join the natural beverage leader’s top selling 32 oz carton Concentrated Cold Brew. Califia Farms is the #1 refrigerated coffee brand in the Natural and Specialty Channels over the last year (with sales outpacing Starbucks in specialty retailers), including its innovative dairy-free, Nitro Cold Brew coffee lattes - all of which are dairy-free, kosher, gluten-free and non-GMO project verified. Renowned for its flavor innovation, Califia has won top tasting honors from the likes of Self, Progressive Grocer, Thrillist, Refinery29, Buzzfeed and more.

About Califia Farms (pronounced “Cal-ah-FEE-yuh”)
Inspired by Queen Califia, the mythical namesake of the state of California, and headed by beverage visionary Greg Steltenpohl, Los Angeles-based Califia Farms was founded in 2010 and is one of the fastest-growing natural beverage companies in the U.S. Renowned for having the best-tasting, plant-based beverages on the market, Califia has become the number one nutmilk and refrigerated RTD coffee brand in the natural channel by creating innovative, healthy and great-tasting premium beverages that make it easy for consumers to go ‘plant-powered’ and live dairy-free, without compromise. Califia is on a mission is to discover and share ‘what plants can do’ to help achieve whole body health and to encourage wider adoption of plant-based foods and beverages for the good of our planet.

Join the conversation with @CalifiaFarms on Facebook, Twitter, Instagram and Snapchat.

Califia Farms Media Relations
mWEBB Communications
Melanie Webber, (424) 603-4340, melanie(at)mwebbcom(dot)com
(1) SPINS 52 Weeks Ending 7/16/17
(2) SPINS/SRI

Crystal Hartwell, mWEBB Communications, +1 714-987-1016, [email protected]

Modal title

Contact PRWeb

  • 11AM ET Sunday – 8PM ET Friday
  • Contact Us

About PRWeb

  • About PRWeb
  • Partners
  • Partnership Programs
  • Editorial Guidelines
  • Resources

Why PRWeb

  • Why PRWeb
  • How It Works
  • Who Uses It
  • Pricing

Accounts

  • Create a Free Account
  • Log in
  • Contact Us

Do not sell or share my personal information:

  • Submit via [email protected] 
  • Call Privacy toll-free: 877-297-8921

Contact Cision

Products

About

My Services
  • All News Releases
  • Online Member Center
  • ProfNet
Cision Distribution Helpline
888-776-0942
  • Legal
  • Site Map
  • RSS
  • Cookie Settings
Copyright © 2025 Cision US Inc.