Tech PR Agency ARPR Adds Two Marquee Health IT Brands to Its Portfolio; Erin Bocherer Hired as First Practice Group Director

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Additions of Merck & Co., Inc. subsidiary Staywell and NASDAQ-traded iCAD Inc. cement the firm’s reputation as a premier marketing and PR partner for leading healthcare tech companies

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For over four years, our Health IT team, as well as our SaaS, cybersecurity, mobility and mission critical practice groups, have exceeded expectations of what a PR firm can achieve, resulting in our ability to attract and retain growth-stage and enterprise clients of this caliber.

ARPR, a tech public relations agency that propels global leaders to #MakeNews and #DriveLeads, today announced that it has added two marquee Health IT brands to its portfolio. Joining ARPR is StayWell, a health solutions company that uses the science of behavior change to help people live happier, healthier lives. Headquartered in Pennsylvania, StayWell is majority-owned by Healthcare Services & Solutions, LLC, a wholly owned subsidiary of Merck & Co., Inc. ARPR will also serve as the agency of record for Nashua, NH-based iCAD, Inc. (Nasdaq: ICAD), which delivers innovative cancer detection and radiation therapy solutions and services that enable clinicians to find and treat cancers earlier while enhancing patient care. Both medical software and device companies chose ARPR for its healthcare technology experience and its Panoramic Approach, which tightly integrates traditional public relations, social media, content marketing and lead generation to drive measurable results.

“Partnering with such prestigious medtech companies at the forefront of improving patient outcomes, physician workflows and population health is a real privilege,” said Anna Ruth Williams, ARPR founder and CEO. “For over four years, our Health IT team, as well as our SaaS, cybersecurity, mobility and mission critical practice groups, have exceeded expectations of what a PR firm can achieve, resulting in our ability to attract and retain growth-stage and enterprise clients of this caliber.”

ARPR today also announced the hiring of Erin Bocherer to the newly created position of Health IT Practice Group Director. Erin brings more than 20 years’ experience to ARPR, having worked with both medtech startups and publicly-traded companies covering nearly every aspect of the healthcare industry, including medical device companies, pharmaceuticals, software solutions and health insurance exchanges. In her role, Erin will serve as the lead strategist for all Health IT clients, mentor and guide account team members, and support new business initiatives.

“Having worked for both small and large agencies, spanning Atlanta to San Francisco, I was drawn to ARPR because the agency is truly PRopelling what’s possible,” said Bocherer. “I am excited to join the talented team and help to build on its modern, integrated and aggressive approach to achieving results, as well as to continue growing its Health IT practice for years to come.”

ARPR is one of the country’s fastest growing tech PR agencies. Since its launch in 2012, it has twice garnered national recognition as agency of the year, been recognized as a Top Place to Work by PR News, and its founder and CEO has been honored as one of the country’s 50 PR Game Changers. The 18-person agency services growth-stage to enterprise clients in cybersecurity, Fintech, Health IT, MarTech, mission critical, mobility and SaaS. For the past three years, more than 95 percent of ARPR clients said they would recommend the agency.

For more information on ARPR, visit http://www.arpr.com and follow @ar__pr on Twitter. To learn how ARPR is propelling the conversation about the #FutureofPR, visit http://www.futureofpr.org.

About ARPR
ARPR is a tech PR agency that propels global leaders to #MakeNews and #DriveLeads. 
Headquartered in the tech boomtown of Atlanta and with offices in New Orleans and San Francisco, ARPR is pioneering the Future of PR through innovation and services that push the limits of what a public relations agency can achieve. ARPR was named the 2016 National Tech Public Relations Agency of the Year by Bulldog Reporter and a 2016 TOP Places to Work in PR by PR News. For more information on ARPR clients and services, visit http://www.arpr.com and follow @AR__PR on Twitter.

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Evan Goldberg
ARPR
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