ProYo Announces Launch of Two New Indulgent Flavors of High Protein Low Fat Ice Cream and Refreshed Packaging Touting Category-Leading Levels of Protein

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Distribution of ice creams reaches nearly 4,500 stores with newest addition of Publix in the southeast.

ProYo Launches New Peanut Butter Chocolate Chip High Protein Low Fat Ice Cream

No matter what flavor of ProYo you choose, you know you'll always get the same, category-leading 35g of protein per container.

ProYo, the innovative company known for delivering category-leading levels of protein in the frozen aisle, today announced it will launch two new indulgent flavors of its High Protein Low Fat Ice Creams at Natural Products Expo East, including Peanut Butter Chocolate Chip and Salted Caramel Crunch. At the trade show, the company will also unveil new packaging for its full line of nine High Protein Low Fat Ice Creams that more clearly touts the unrivaled amount of protein found in each container - 35g. ProYo High Protein Low Fat Ice Creams are now available in nearly 4,500 stores across the U.S., and the company continues to support its fast expansion with robust marketing and sampling programs.

New flavors - Peanut Butter Chocolate Chip and Salted Caramel Crunch

The two newest flavors of ProYo High Protein Low Fat Ice Cream were developed based on consumer and retailer requests for indulgent flavors and increased inclusions. The Peanut Butter Chocolate Chip and Salted Caramel Crunch (MSRP $4.99-5.49/14oz container) meet these demands while also maintaining the ProYo promise of delivering high levels of protein; balanced nutrition; clean ingredients; and an awesome taste and texture that blow away the better-for-you ice cream competition. Like all existing flavors of ProYo High Protein Low Fat Ice Cream, the two new flavors deliver 35g of protein per container (10g serving), along with less than 2g of fat and 120-calories per serving. Plus, like all ProYo High Protein Low Fat Ice Creams, the two new flavors are made with clean ingredients, including rBGH- and rBST-free milk (there are no artificial colors or flavors, and no binders, gums or preservatives in ProYo). They’re also soy-free, Non-GMO, Low Glycemic, and certified gluten-free and OU-D Kosher.

“Our new Peanut Butter Chocolate Chip and Salted Caramel Crunch flavors are the perfect solution for anyone who loves indulgent ice cream but wants more from every delicious bite,” said Nathan Carey, ProYo founder and president. “What’s really exciting is that no matter what flavor of ProYo you choose - old or new - you know you’ll always get the same, category-leading 35g of protein per container.”

In addition to these two new flavors, ProYo continues to offer its original line of seven High Protein Low Fat Ice Cream flavors (MSRP $4.99-5.49/14oz container), including Dutch Chocolate, Blueberry Pomegranate, Mint Chip, Vanilla Bean, Mocha, Coconut and Dark Chocolate Toffee. ProYo High Protein Low Fat Ice Creams are the perfect high protein treat for anytime of day that provides endless possibilities. From breakfast bowls/smoothies to healthy sundaes, ProYo High Protein Low Fat Ice Cream is a versatile option. People, regardless of age, can make their own favorite treat without the guilt.

New Packaging Touts Category-Leading Levels of Protein

Nielsen data shows sales of ice cream reached $6.6 billion in 2016, up 3.4 percent. The most exciting growth, however, comes from brands like ProYo that fit within the healthy ice cream segment, which grew 85 percent last year.

As competition continues to grow in the better-for-you ice cream category, brands are looking for ways to differentiate their offerings. ProYo is clearly set apart from the competition because all flavors are an “excellent” source of protein delivering 20 percent of the daily recommended value of protein per serving. Additionally, ProYo delivers on consumer demand for traditional ice cream taste and mouthfeel. The new packaging for the High Protein Low Fat Ice Creams more clearly touts the 35g/container claim for ProYo, and will begin to hit shelves in November 2017.

Distribution Gains and Driving Demand for ProYo

ProYo High Protein Low Fat Ice Creams launched in March 2017 and are now available at nearly 4,500 stores across the U.S. Most recently, the company added distribution to more than 1,100 Publix stores throughout the Southeast, where the two newest flavors, Salted Caramel Crunch and Peanut Butter Chocolate Chip, will be making their debut. Shoppers can find ProYo High Protein Low Fat Ice Creams merchandised in the freezer aisle alongside other premium ice cream pints. To find the store nearest you carrying ProYo, visit http://proyos.com/where-to-buy/.

ProYo has a robust marketing program in place to help drive awareness and support the distribution of its High Protein Low Fat Ice Creams. This year, the company has implemented a strong influencer, social and digital media campaign to win and engage fans. Additionally, the company is driving sales through offline shopper marketing programs; sampling events; strategic partnerships; public relations and other awareness and community programs. In September specifically, the brand is excited to rollout a ‘free digital coupon’ sampling program to 50,000 consumers across the U.S. through a partnership with one of its national retailers.

“We’ve experienced time and again that once we give shoppers the opportunity to try ProYo, they keep coming back for more,” shared Carey. “We create win-win partnerships and programs with our retail partners that make choosing ProYo from the freezer case an easy decision.”

Expo East Details

To learn more about ProYo, buyers are invited to visit the company’s booth #8520 at Natural Products Expo East from Sept. 14-16, 2017. More information can also be found at proyos.com, and by connecting to the company using @ProYoTreats on Facebook, Twitter and Instagram.

ABOUT PROYO
ProYo, based in Santa Barbara, Calif., was founded on the belief that healthy living is a foundation for a fun and rewarding lifestyle. Every product we create is built to inspire and power people to dig into life and do more every day. ProYo delivers amazing taste with balanced nutrition, including category-leading levels of protein, and low levels of fat and calories. ProYo products are non-GMO, low glycemic, certified gluten-free, OU-D Kosher, and are free from artificial colors and stabilizers. Enjoy ProYo products throughout your day on-the-go, as a smoothie base, post workout fuel or satisfying dessert. Visit proyos.com to learn more about our products and find stores near you, and connect with @ProYoTreats on Facebook, Twitter and Instagram for daily inspiration and recipe ideas.

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Elexis Schroder
@ProYoTreats
since: 03/2013
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