Leading Specialty Food Company Colavita Launches New Public Relations Campaign

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Program to Focus on Educating Trade, Press, and Consumers on the Authenticity and Quality of Colavita’s Extra Virgin Olive Oil

Colavita (http://www.colavita.com), a leading family-owned specialty food producer of one of the top-selling extra virgin olive oils in the United States, is proud to announce the launch of a new integrated public relations campaign that will focus on educating trade, press, and consumers about the authenticity and quality of Colavita’s extra virgin olive oil. Colavita has appointed Colangelo & Partners (http://www.colangelopr.com), a fine wine, spirits, and food-focused integrated communications agency, as its agency of record.

The Colavita family traces its roots to the small town of Sant’Elia a Pianisi, about twenty miles to the east of Campobasso, in the Molise region of Italy. Colavita began its long history of quality production as a small olive mill founded four generations ago by Giovanni and Felice Colavita. Today, the founders’ great grandchildren carry forth the tradition of producing extra virgin olive oil and other superior quality specialty food products using the same knowledge and expertise handed down from their ancestors.

“For us, it is not just about selling olive oil,” says President and CEO of Colavita USA Giovanni Colavita. “It’s about providing authentic flavor and the highest-quality extra virgin olive oil to families around the world to enjoy together at the dinner table. We greatly value our community of customers, and we strive to earn and keep their trust and confidence by providing them with the highest possible quality in our products.”

Giving back to the community is one of the cornerstones of Colavita’s business philosophy. For the past 15 years, the company has sponsored professional cycling, and their long-term devotion to the women’s team led them to consistently rank in the top 10 in the United States. The company has also been involved in the US Open, one of the most popular and prestigious tennis championships in the world, by sponsoring an international tennis player. Colavita also encourages healthy living among youth through a bicycle repair program. Besides sports, Colavita has been a partner of the James Beard Foundation for the past three years, and has collaborated with celebrity chefs like Lidia Bastianich and Mike Colameco.

“As a company, we are always seeking out new ways to make a positive impact on communities around the world and promote a healthy lifestyle,” says Colavita USA Vice President, Marketing John Profaci. “This campaign is a great way for us to let consumers, as well as trade and press, know about everything we are doing as a company not only in order to expand awareness for our brand, but also to inspire others to take on initiatives similar to ours.”

Colavita is the leading olive oil on Amazon and is nationally distributed and available at most national chains and regional independent supermarkets and grocery stores. The company also produces a variety of other Italian food products including, vinegars, pastas, risotto, sauces, coffee and sweets.

For more information about Colavita, visit http://www.colavita.com. You can follow Colavita on Facebook, Twitter or Instagram. For questions or further information, please contact Krisna Bharvani or Diana Zahuranec of Colangelo & Partners.

About Colavita:
Colavita (http://www.colavita.com) – A long time ago in the quaint hilltop village of Sant’Elia a Pianisi, located in the Molise region of Italy, two small family businesses were born. They were both Colavita families. Today, the Colavita Olive Oil and Colavita Pasta companies are still family-owned and operating in the same town of their ancestors. They have since joined with another family-owned company, Colavita USA, and together they have shared the fruits of their respective crafts with American consumers for over twenty years.

About Colangelo & Partners:
Colangelo & Partners (http://www.colangelopr.com) specializes in premium food, wine and spirits brands, and has long established relationships with the key press that drive these business categories and help determine the industry leaders. Agency principals have years of experience in retail and distribution as well as communications, a rare combination that gives Colangelo & Partners invaluable insights into consumer purchasing behavior. The agency focuses on 'closing the loop' between creative communications programs, distribution, promotion, publicity and the consumer in order to maximize the efficiency of its communications programs and deliver measurable results. Founded in 2006, Colangelo & Partners was honored as one of the year’s top integrated communications firms at the 2013 Agency Elite Awards and for one of the best digital marketing campaigns at the 2014 Digital PR Awards.

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Krisna Bharvani
Colangelo & Partners
+1 (646)6242885 Ext: 193
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Diana Zahuranec
since: 08/2012
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