Acquirent’s Acquisition Of LeadJen Adds An Established And Proven Small Business Solution To Expand B2B Market Reach

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Acquirent, the leaders in outsourced sales, announced today that it has acquired LeadJen, an Indianapolis, Indiana based B2B appointment setting and lead generation company. LeadJen specializes in delivering services to smaller organizations and the addition of the LeadJen solution to its portfolio of service offerings will enable Acquirent to deliver a best-in-class outsourced sales program to meet the business development needs of B2B organizations of all sizes, complexities and industries.

“This acquisition is a real win-win for both organizations."

Acquirent, the leaders in outsourced sales, announced today that it has acquired LeadJen, an Indianapolis, Indiana based B2B appointment setting and lead generation company. For over a decade, Acquirent has built world-class sales teams for its clients, which range from small start-ups to Fortune 500 organizations. Through its unique culture, Acquirent recruits, trains and manages its clients’ sales teams, delivering unparalleled results supported by the very latest in sales enablement technology.

Since 2004, LeadJen has supported over 500 clients in diverse industries with database building, custom marketing campaigns and B2B appointment setting, twice earning the company recognition as an INC5000 fastest growing company. LeadJen specializes in delivering services to smaller organizations and the addition of the LeadJen solution to its portfolio of service offerings will enable Acquirent to deliver a best-in-class outsourced sales program to meet the business development needs of B2B organizations of all sizes, complexities and industries.

“Acquirent is thrilled to acquire LeadJen, as we continue to expand our product and service offering”, said Joe Flanagan, CEO of Acquirent. “This acquisition is part of our five-year plan to invest in opportunities that will deepen or complete our capabilities in specific areas, including sales recruiting, marketing and data building services. Through LeadJen, Acquirent will also be able to offer our outsourced sales capabilities to smaller organizations who may not require the support of our entire solution, therefore expanding and diversifying our client base.”

LeadJen will continue to operate from its Indianapolis headquarters under the name LeadJen, an Acquirent Company. LeadJen Founder and CEO, Bill Johnson, will step down from day-to-day management of the company. Jen Burdess, Vice President of Finance and Operations will remain in her current role, as will all of the LeadJen management team. Burdess has been with LeadJen since 2005 and has executive responsibility for the hiring, training and management of the company’s inside sales team.

“First, we’d like to assure all our customers that there will be no disruption to service or support,” said Jen Burdess. “Beyond that, we anticipate that becoming an Acquirent Company will present our team with excellent growth opportunities and an ability to expand our product offering to our clients. Always the leader in lead generation, LeadJen will now have the ability to expand into a fully outsourced sales offering.”

Acquirent Executive Vice President, Geoff Winthrop, will take the leadership helm as President of LeadJen. Also a founding member of Acquirent, Winthrop brings deep expertise in new business development, sales strategy and sales management to the LeadJen team.

“I am very excited to have the opportunity to work with Jen Burdess, the rest of the LeadJen management group, and the team members who are producing for our clients, said Geoff Winthrop. “This acquisition is a real win-win for both organizations. Acquirent will reap the benefits of a product we tried to create in the past but that LeadJen has truly perfected, the art of part-time or project-based lead generation services. Through LeadJen, Acquirent will have the opportunity to test new-to-market products and strategies for our clients. And, as data has become and continues to be a crucial part of most sales organizations’ strategies, Acquirent clients’ will benefit from a more mature offering through LeadJen.”

Flanagan, Winthrop and Burdess all find strong similarities between the cultures at Acquirent and LeadJen. Both organizations see transparency and the value of each individual contributor as core beliefs that will lead to a successful combined company, focused on the future, with an eye toward growth.

About Acquirent:

Acquirent (http://www.acquirent.com) is a leading provider of outsourced sales services for companies ranging from small startups to the Fortune 500. Pronounced Ac’-quire-nt, their name is a combination of the words “acquire” and “client.” They do three main things: they recruit, train, and manage their clients’ sales teams. In some instance their team is a strategic part of their clients’ sales infrastructure and in others they become their clients’ entire sales engine. The Acquirent sales teams are 100% dedicated to deliver a transparent and completely accountable solution while focusing on metrics, training, and the latest sales technology. To learn more about Acquirent, visit http://www.acquirent.com.

About LeadJen:

LeadJen is a B2B lead generation company that helps corporate sales and marketing teams drive more revenue and better understand their market. LeadJen’s scientific approach, proven methodologies and market intelligence drives revenue for clients in various industries including healthcare, manufacturing, retail, financial services, life sciences and high tech. Based in Indianapolis, LeadJen is a Mira Award winner, an Inc. 5000 company, an Indiana Company to Watch and has been recognized as a Top Workplace. More information is available at http://www.leadjen.com.

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Heather Appleman
Acquirent
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Joe Flanagan
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since: 01/2012
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